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DirectWest Completes Diverstiture of AgDealer - DirectWest announced it has reached an agreement with FBC Communications Limited Partnership to sell its specialty publications division - iDeal Publishing Solutions (AgDealer) for $1.55 million
DirectWest Completes Diverstiture of AgDealer

 

NewswireToday - /newswire/ - Regina, Saskatchewan, Canada, 2010/11/04 - DirectWest announced it has reached an agreement with FBC Communications Limited Partnership to sell its specialty publications division - iDeal Publishing Solutions (AgDealer) for $1.55 million.

   
 
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There will be no job losses in Saskatchewan as a result of this agreement.

FBC Communications is a wholly-owned subsidiary of Glacier Media Inc., a leading information communications company focused on the provision of essential information and related services through print, electronic and online media. FBC will acquire the rights to the AgDealer trademark as part of the transaction, and intends to retain the brand.

“Our core Saskatchewan market continues to experience significant growth,” said Gord Farmer, DirectWest President. “DirectWest will remain a profitable subsidiary of SaskTel within Saskatchewan and will continue to produce SaskTel’s high quality directories in the province.”

About DirectWest

DirectWest, a wholly-owned subsidiary of SaskTel (sasktel.sk.ca), publishes and distributes all 10 SaskTel Print Phonebooks across Saskatchewan, bringing buyers and sellers together. The SaskTel Phonebook is also available online and mobile browser at mysask411.com or by texting 306411. The SaskTel Phonebooks are the most complete, used and preferred phonebooks in Saskatchewan. Advertisers served by DirectWest benefit from a powerful combination of the widest reach of any local media and unsurpassed return on investment. In addition to consistently generating value through print, online and mobile phonebooks, the company continues to add new services and solutions for their advertising customers.

 
 
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Written by / Agency / Source: SaskTel (Saskatchewan Telecommunications)

 
 

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DirectWest Completes Diverstiture of AgDealer

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Publisher Contact: Michelle Englot - SaskTel.com 
306-777-4476 michelle.englot[.]sasktel.sk.ca
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SaskTel (Saskatchewan Telecommunications) securities in any jurisdiction including any other companies listed or named in this release.

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