NEWSWIRETODAY Press Release& Newswire Distribution | HOME
PRTODAY / NewswireToday press release distribution service network
Agency / Source: Coldwell Banker Real Estate, LLC

Check Ads Availability|e-mail Article

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Coldwell Banker Launches New Canadian - ColdwellBanker.CA, Redesigned with dreamers in mind
Coldwell Banker Launches New Canadian


NewswireTODAY - /newswire/ - Burlington, Ontario, Canada, 2010/10/22 - ColdwellBanker.CA, Redesigned with dreamers in mind.

Your Banner Ad Here instead - Showing along with ALL Articles covering Real Estate / Property Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Site Suggests Three Resourceful Ways for Home Buyers and Sellers to Search for Real Estate.

Today, Coldwell Banker Canada Operations, ULC officially launched the beta version of its website, Wholly re-thought and re-designed, the site features optimizations that completely alter and enhance the experience of searching for a home online.

"The Internet is often the first stop for potential home buyers and sellers, so it is our goal to make the online home-searching process as enjoyable and efficient as possible" said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. "For the new we looked at search functionality across various websites including, retail and music and continuously asked ourselves, 'Why not in real estate?' As a result, we have created exciting new ways to search for homes and real estate agents." The site includes a variety of new features, such as:

BlueScapeSM Search
Taking cues from popular music recommendation websites, Coldwell Banker developed BlueScapeSM , a visually-driven real estate search platform to help "dreamers" find just that - the home of their dreams. Instead of limiting search options to postal code or the number of bedrooms, users begin the search by rating abstract images with a "thumbs up" or "thumbs down" from landscape scenery to images of snowmobiles and taxi cabs. At any time, users can submit a query and the BlueScapeSM technology will identify homes that are a good fit using all properties available on the and websites. BlueScape search was also named as a finalist in the Inman News Innovator Award, Web Services category.

Keyword Search
For those who prefer a more traditional approach to searching for a home, Coldwell Banker has added keyword capabilities to its general real estate search function so that consumers can more easily narrow down the properties they are interested in viewing. Visitors can enter terms as broad as "modern" or "colonial", to more specific property descriptions such as "pool," "dock" or "boat slip."

Expansive Use of Video
Taking advantage of the popularity of Coldwell Banker On LocationTM , the brand's YouTube channel which has had more than 16,000 videos posted by sales representatives and 1.6 million video views since the channel was launched over a year ago, the new site integrates video into real estate search.

"Real Estate is a deeply emotional process, despite the focus on hard numbers like square footage and price," said Fischer. "Home buying is often driven by a gut feeling. We've widened the definition of real estate search to give consumers the chance to explore those intangibles."

Coldwell Banker closely examined the reasons why consumers visit and what functionalities they deemed most important when determining how the website would be transformed.

"The BlueScapeSM search platform was designed to help consumers in their decision-making process," said Fischer. "While the new website is in beta form, we have an opportunity to receive valuable feedback form users and continue making improvements until the site was optimized to its greatest potential."

Additional capabilities of the site include:

• Technology that immediately identifies the current location of visitors via their IP address, offering up homes for sale in that area.
• Join Us: a recruiting resource enabling brokers to promote job opportunities and create local career pages.
• Learn: helpful real estate news and tips for consumers, such as real-time industry articles from news media.
• Home File: Place for consumers to store, share and organize a limitless amount of property searches, sales representative and offie information, and industry articles.

Coldwell Banker will also include integrated video and social networking capabilities to the new site. Visitors will have access to an array of videos powered by Coldwell Banker On Location., the company's branded YouTube channel, offering behind the scenes looks at towns and neighbourhoods, tips and timely news on real estate topics, and video listings of homes for sale.

Development of the new site was a collaborative effort by Coldwell Banker interactive agency partners, FD Kinesis and Bootstrap Software, Inc.

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 98,000 agents working in more than 3,600 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its website for smart phones, the first to create an iPhone application featuring international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program.

Coldwell Banker Real Estate, LLC will never sell or provide information to a third party without your prior consent.

[Content made possible by PRZOOM indexing services]

Your Banner Ad Here instead - Showing along with ALL Articles covering Real Estate / Property Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


Agency / Source: Coldwell Banker Real Estate, LLC


Availability: All Regions (Including Int'l)


Traffic Booster: [/] Quick NewswireToday Visibility Checker


Distribution / Indexing: [+]  / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

# # #
  Your Banner Ad showing on ALL
Real Estate / Property Management articles,
CATCH Visitors via Your Competitors Announcements!

Coldwell Banker Launches New Canadian

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name NewswireToday and LINK as the source.
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Contact: Press Office - 
847-313-6500 pr[.]
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Coldwell Banker Real Estate, LLC securities in any jurisdiction including any other companies listed or named in this release.

Real Estate / Property Management via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY

Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Read Latest Articles From Coldwell Banker Real Estate, LLC / Company Profile

Read Real Estate / Property Management Most Recent Related Newswires:

NHE to Assume HOA Management of Five Additional South Carolina Communities
Armada Analytics, Inc. Relocating Headquarters, Expanding Operations in Greenville, South Carolina
Yardi Relaunches Popular CRE Marketplace
SC's NHE Announces Construction Start for its first Affordable Housing Community in Charlotte NC
Six South Carolina Communities Turn to NHE Association Management
Affordable Housing for Seniors Expands in South Carolina as Renaissance Place from NHE Breaks Ground
South Carolina Property Management Group NHE Promotes Three, Adds Three to Accounting/Finance Team
NHE Adds Riverstone Community to Growing South Carolina Homeowners Association Portfolio
NHE Headquarters Building Named in Honor of Former Verdae CEO - AO-The Space Spa & Salon Relocating
NHE Relocates Corporate Headquarters to New Building At Legacy Square in Greenville, South Carolina
NHE Begins Leasing on Newly Completed Affordable Housing Apartment Community in South Carolina
NHE to Manage The Ironwood Community in North Augusta, South Carolina
NHE Adds Management of Four South Carolina Communities to its Homeowners Association Portfolio
Lollis Named Vice President of Finance at South Carolina-based Property Management Firm NHE
Yardi Showcasing New Innovation At 2019 Realcomm ׀ IBcon Conferences in Nashville, Tennessee

Boost Your Social Network
& Crowdfunding Campaigns

NewswireToday Celebrates 10 Years in Business


Visit  Encounter Church FW

Visit  RightITnow, Inc.

  ©2005-2023 NewswireToday — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution newswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
PRTODAY & NewswireTODAY are proudly NOT affiliated with USA TODAY (