NewswireToday - /newswire/ - Brighton, Sussex, United Kingdom, 2010/10/20 - Sigmer Technologies has successfully completed an Advertising Campaign Tracker Survey for RH Advertising. RH Advertising, had conducted an advertising campaign and needed to urgently measure the success and effectiveness within their target market.

Various University Locations in the South –West – 30th Nov 2008 – Traveline, which operates an impartial and comprehensive public transport information service via a partnership of transport operators, was aiming to raise awareness in students, in the South-West, of their service. Having executed a primary campaign tracker survey, this indicated that the student market had not been effectively penetrated by the advertising campaign and a secondary survey was required to explore the level in greater detail.

The survey requirement entailed face to face interviewing of a number of respondents in 10 Universities in the South-West area. The Sigmer Survey Team commenced the project and developed the survey rapidly within a two week timeframe; including design of the paper based element and on-line repository. All results were collated by the Data Entry Team ahead of schedule despite adverse weather conditions and the minimum quota for each location was exceeded.

Raising awareness of the Traveline brand and services amongst this particular segment of their target market was vital to ensuring the brand stayed at the forefront of student’s minds. Through positive experiences, reputations are developed further on word of mouth recommendations; invaluable when your target market is young and indecisive. The key factor here was ensuring Traveline’s efforts in marketing themselves had satisfied their objectives.

The result was a high-quality and rapidly executed secondary tracker survey that surpassed expectation. It allowed RH Advertising and their client to obtain a more accurate understanding of the penetration of the advertising campaign into a key target audience segment.

About Sigmer Technologies Ltd
Sigmer Technologies (sigmer.com) was formed in 1999 and is based at the Sussex Innovation Centre, on the University of Sussex Campus in Brighton. We are experts in survey design, survey development and response data management. We can help you gather reliable data from your target audience and achieve high response rates by conducting demographic profiling and a thorough assessment of usability and accessibility needs, during the survey design stage.

The Sigmer Survey Team (surveysuite.co.uk) is guided by Professor Charles Jackson, a leading academic in the field of Occupational Psychology. Our unique strength lies in the experience, expertise and dedication of our people, and our collaborative, flexible and ethical approach to business.

Written by / Agency / Source: Sigmer Technologies Ltd

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