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Wikitude Drive Wins Jackpot At European Satellite Navigation Competition 'Galileo Master 2010' -
Wikitude Drive Wins Jackpot At European Satellite Navigation Competition 'Galileo Master 2010'


NewswireTODAY - /newswire/ - Vienna, Austria, 2010/10/20 - "Wikitude Drive", the Augmented Reality navigation system made by Mobilizy. Mobilizy is the big winner at the European Satellite Navigation Competition (ESNC) 2010.

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It has been crowned "Galileo Master 2010" as well as the GSA Special Topic Prize as best application for EGNOS, which improves positioning to 1-3 meter. 354 projects from 44 countries have been submitted to the contest. The Galileo Master went to Austria for the first time.

Wikitude Drive - not yet live, already a legend
The award ceremony of the European Satellite Navigation Competition 2010 (ESNC) took place in the Munich Residence, former royal palace of the Bavarian monarchs in the center of the city of Munich, Germany. The ESNC is an international idea competition, looking for navigational concepts that harness the increased accuracy and reliability provided by Galileo, Europes Satellite navigation system.

The Augmented Reality (AR) navigation system Wikitude Drive convinced an international jury from DLR (German Aerospace Center), Navteq, ESA (European Space Agency), GSA (Global Navigation Satellite System – Supervisory Authority), and T-Mobile.

"The Galileo Master confirms, that Wikitude Drive is a revolutionary navigational concept. In future, hardware and software will be optimized for AR. Bigger screens, better processors, positioning on meter level with EGNOS, and real time POI data, will make AR navigation a killer app. Following a line, as if it has been painted onto the street, however only visible through your smartphone display – this is Augmented Reality!", says Philipp Breuss-Schneeweis, founder of Wikitude/Mobilizy and developer of the first available Augmented Reality application Wikitude World Browser (live in fall 2008).

Wikitude Drive is the first AR navigation system for Android with global maps (see Wikitude Drive info page at ESNC). The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

Wikitude Drive will be available in the Android Market starting end of October 2010.
"I see huge potential of AR in mobile devices and navigation. Navigation on "the last mile" (i.e. where is the next restaurant?), adding POIs (points of interest) and LBS services lead to a new experience of mobile content. Mobile games will profit from Wikitude just as driver assistance systems. It’s going to be exciting when live content and social networks are embedded into reality. Wikitude Drive plus POIs, LBS, and gaming offer exciting business opportunities.", says Thorsten Rudolph, Managing Director of AZO (Anwendungszentrum Oberpfaffenhofen), which has been founded by the German Aerospace Center in 2004 as incubator for the grows markets navigation, satellite, mobile communication, and geoinformation.

About Galileo
Galileo is a global navigation satellite system (GNSS) currently being built by the European Union (EU) and European Space Agency (ESA). Galileo is intended to provide more precise measurements than available through GPS (down to the metre range) including the height (altitude) above sea level, and better positioning services at high latitudes.

The European Geostationary Navigation Overlay Service (EGNOS), Europe’s first venture into satellite navigation, improves the open public service offered by the USA’s Global Positioning System (GPS). As a satellite navigation augmentation system, EGNOS improves the accuracy of GPS by providing a positioning accuracy to within three metres. By comparison, someone using a GPS receiver without EGNOS can only be sure of their position to within 17 metres.

About Mobilizy
Mobilizy – the company behind Wikitude – is an early pioneer and one of the leading innovators in mobile augmented reality with in-house development of location-based services and AR experiences for smart-phones.

Mobilizy ( is a leading innovator in mobile Augmented Reality. Flagship product is the Wikitude World Browser, which is the first available mobile Augmented Reality browser worldwide. Point of interests can be searched by current position and viewed on a map, list, and on an Augmented Reality (AR) camera view. Wikitude is available for Android, iPhone, and Nokia 5th and 3rd edition.

Mobilizy’s AR technology is also used in White Label Products (IBMSeer at Wimbledon 2009 and 2010, Red Bull Hotspot Viewer, Lonely Planet Compass) but also for AR navigation as demonstrated in WIKITUDE Drive. Mobilizy won numerous awards for their products, e.g. "Global Champion Awards Navteq LBS Challenge 2010", "Nr 1 Augmented Reality Browser " (Augmented Planet).

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Wikitude Drive Wins Jackpot At European Satellite Navigation Competition 'Galileo Master 2010'

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