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African American Expressions Releases New Black Gifts Holiday Catalog - African American Expressions, an online greeting card retail company based in Sacramento, California, released their new holiday catalog of black gifts
African American Expressions Releases New Black Gifts Holiday Catalog

 

NewswireToday - /newswire/ - Woodland Hills, CA, United States, 2010/10/06 - African American Expressions, an online greeting card retail company based in Sacramento, California, released their new holiday catalog of black gifts.

   
 
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African American Expressions, an online greeting card retail company based in Sacramento, California, today released their new holiday catalog of black gifts, rolling out an inventory that includes sixty new items that were not available in last year's holiday catalog. Demand is expected to be higher this year despite the declining economy and rising unemployment rates.

“Difficult financial times are when you see unity and ethnic pride in the African American community,” says Gregory Perkins, founder of African American Expressions. “We expect to see more of our brothers and sisters shopping for gifts this year that remind them of who they are and where they come from. It's important to acknowledge our culture and sense of community around the holidays and recognize how far we've come and how far we still need to go.”

Perkins, a devout Christian, founded African American Expressions in 1991 as a single product company selling ethnically sensitive greeting cards in three designs. Today, African American Expressions sells 2,500,000 cards annually in 250 different designs plus a selection of calendars, journals, address books and other novelty items. This year's holiday gift catalog also includes hand-crafted figurines and luxury tote bags.

Along with the release of their holiday catalog, African American Expressions is also promoting their fundraising options for African American groups and educational institutions. Their program is very similar to Avon where they provide catalogs and sign-up sheets for customers, then offer the catalog items to the respective vendors for 40% less than the retail price. Wholesalers receive a 50% discount.

African American Expressions is currently the largest African American owned greeting card company in America. In a recent interview, when asked how he managed to build this multi-million dollar empire out of that one small shop in Sacramento, Gregory Perkins smiled and said, “Only by the grace of God.”

 
 
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African American Expressions Releases New Black Gifts Holiday Catalog

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Publisher Contact: Gabrielle Allemeier - WebWiseMedia.com 
888-879-8880 perkins[.]black-gifts.com
 
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