NewswireToday - /newswire/ -
New York, NY, United States, 2010/09/28 - LogicLab, Inc., the first company to apply deep marketing analytics to the media buying process of evaluating, optimizing and purchasing advertising, has hired Vicki Mendelson as vice president of Advertiser Sales.
LogicLab is a new on-demand solution for advertisers and media buyers wanting to maximize the effectiveness of their ad spend, as well as media companies of all sizes that want to attract new advertisers. LogicLab, for the first time, makes it possible to measure quantifiable results of cross-channel mass media buys based on advertisers’ campaign goals.
Prior to joining LogicLab, Mendelson was executive vice president and managing director of Optimedia International, a subsidiary of Publicis, where she initiated and managed the consolidation of more than 20 consumer and professional brands for Sanofi Aventis. Also at Optimedia, Mendelson led the integration of new media with traditional and direct response media to expand penetration across all brands using emerging technologies. Her career highlights include expert qualifications in media and marketing, analytics that have improved ROI, strong team leadership and long-term client relationships.
Mendelson has extensive experience in the advertising industry developing and executing strategies for several packaged goods, entertainment and financial services marketers including Pfizer, Smith Kline Beecham, Dole Packaged Foods, Kraft, Showtime, Discovery Communications, A&E, Bravo, New York Life Insurance, Shearson AMEX, and Dreyfus. She has been a member of the Advertising Women of New York and the AAAA Research committee, a contributor to Medical Marketing and Media, as well as the winner of several industry awards for Discovery Channel, Sanofi Aventis and Whirlpool Corporation.
LogicLab president, Christopher Wilson, said, “Vicki’s extensive experience building award-winning advertising campaigns across numerous industries will be invaluable as we capitalize on the positive feedback we’ve gotten from clients using the LogicLab process. I am very excited to have Vicki join the LogicLab team to help us rapidly expand our market share.”
Advertisers, media buyers and media companies can participate in LogicLab by contacting support[.]logiclab.com or by visiting logiclabinc.com/.
LogicLab™ matches advertisers with the best media choices possible. By placing actual consumer data at the center of media evaluation, LogicLab enables advertisers, agencies and media buyers to, for the first time, optimize and measure campaigns using the same proven quantitative criteria used in disciplines such as direct marketing. LogicLab also gives media owners the ability to attract new and diverse advertisers. Founded in 2009 and based in New York, NY, LogicLab is a wholly owned subsidiary of Merkle Inc.
For more details about targetLab, download our 1-sheet and FAQ at the links below or call (877) 284-8543.
Erin Hatfield, DPR Group Inc.
P: 919-678-9200 / E: EHatfield[.]dprgroup.com.