NewswireTODAY - /newswire/ - Woodland Hills, CA, United States, 2010/09/28 - Michael Zuckerman, Chief Marketing Officer for Queplix discusses the advantages of aligning master data elements through harmonization, presenting a fundamental shift in Master Data Management.

Aligning Master Data Elements Through Harmonization

Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® (CRM – NYSE) require integration and ongoing data harmonization with on-premise applications – PeopleSoft® (ORCL – NASDAQ), Siebel® (ORCL – NASDAQ), SAP® Enterprise Resource Planning (ERP) (SAP – NYSE ADR), Supply Chain Management (SCM) and many others to provide a consistent view of customers. Consistent data enhances customer service, reduces operating costs and increases operational effectiveness in many areas. Consistent data is also an important part of compliance for chief financial officers that must certify the accuracy of reporting.

Queplix (queplix.com) is the leader in enterprise data virtualization, enabling organizations to automatically and securely integrate Cloud and SaaS based applications with the rest of the enterprise with speed and simplicity. Once virtualized enterprise data becomes a liquid resource which can automatically be extended securely to any application. Queplix customers benefit from fast implementation and rapid return on investment. Queplix has thousands of users around the world and serves customers such as Home Depot, Homesite and Sony Ericsson. Please visit queplix.com for more information.

Follow Queplix on Twitter at twitter.com/QueplixCorp

For parties interested in Queplix, Data virtualization, SalesForce Integration, CRM Integration, ERP Integration, Database Integration, Enterprise Application Integration, SAP Integration, Data Integration, Data integration software, Cast Iron Systems, Composite Software and Denodo Software.

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