NewswireTODAY - /newswire/ - San Jose, CA, United States, 2010/09/20 - Campaign will launch new NXP iPhone app to millions of engineers and buyers worldwide [Nasdaq: NXPI].

NXP Semiconductors N.V. and SupplyFrame Inc. today launched an online campaign promoting the NXP iPhone application. NXP is the first semiconductor company to introduce a complete portfolio product selector application for the iPhone. The mobile phone application allows users to access NXP product information and support more easily and faster than ever before. SupplyFrame Media’s global reach to nearly three million online engineers and buyers is aligned with the target users of the new iPhone app.

NXP’s free application allows engineers to search, buy and share more than 10,000 product parts from the NXP High Performance Mixed Signal and Standard Products portfolio anytime, anywhere.

“SupplyFrame Media has the ability to reach out to the online engineering audience we want to engage with our new iPhone application,” said Sander Arts, Vice-President Marketing and Communications, NXP Semiconductors. “This activity with SupplyFrame fits perfectly with our integrated marketing approach and our commitment to make information and data available to engineers whenever they want it.”

“We reach a large, technical community of electronics designers, many of whom are adopting smart phones. The number of visitors accessing our sites using mobile phones was up 50% in just the last 6 months,” said John Schirmer, VP of Worldwide Sales at SupplyFrame. “We’re happy to help NXP grab a foothold in this new marketing channel.”

The application, simply called NXP, is free and available for immediate download at the Apple App Store and iTunes. The NXP app is compatible with the Apple iPhone, iPad and iPod Touch. The application is also available from NXP on the NXP website.

About NXP Semiconductors

NXP Semiconductors N.V. (nxp.com) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. Headquartered in Europe, the company has approximately 28,000 employees working in more than 25 countries and posted sales of USD 3.8 billion in 2009.

About SupplyFrame Media

SupplyFrame Media (supplyframemedia.com) is a division of SupplyFrame, Inc., the one-stop provider for the electronics industry to reach and influence online decision makers from top to bottom of the electronics sales funnel. Reaching globally, SupplyFrame Media provides measurable media products delivering leading inbound and outbound marketing results, plus inventory location products to expedite purchasing decisions and help electronics suppliers grow online sales. SupplyFrame, Inc. provides advertising solutions through the SupplyFrame Media partnership network. SupplyFrame also operates FindChips.com and QuoteFX.com/.

Agency / Source: SupplyFrame

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