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London, United Kingdom, 2010/09/15 - This Autumn-Winter 2010 season, plus-size designer Anna Scholz’s White Label collection conveys the elegant vampiness of a vintage screen siren with gorgeous gowns in luxurious fabrics, fine embellishments and retro-inspired prints and silhouettes.
The White Label is Anna’s premium collection featuring both of-the-moment and timeless silhouettes, incorporating striking colour palettes and eye-catching prints in luxury fabrics for women sized 12-28.
Anna’s latest White Label pieces sparkle with luxe vintage-inspired details and sophisticated sex appeal. Split beaded sleeves, lowered sequinned necklines, off-the-shoulder draping and curve-skimming pleat and ruching details create the right amount of come-hither reveal-and-conceal.
Long gowns in luxurious fabrics are a hallmark of this season’s White Label collection and also evoke bygone Hollywood glamour. The crepe jersey cross over maxi dress in a rich berry two panels of gathered crepe jersey which cross over at the front and back of the dress from the shoulder down to below the hip. The gathers create a stunning, slinky look which plays up curves without clinging.
Anna’s double silk dresses also sweep and create elegant, elongated silhouettes. The red carpet maxi dress in a smoking flame-hued hand-painted leopard print creates a slinky, bombshell effect that is also smoothing. A gorgeous series of pleats meet from the front and back at the side seam along the right hip, creating a truly unique and elegant draping effect across the body. The lower half of the dress sweeps into a slight fishtail.These clever gathers avoid clinginess to the hips and belly.
The filmy silk georgette split sleeve maxi in smoky grey hand-painted leopard print evokes 1920s glamour with its beaded, sheer split handkerchief sleeves, its beaded V-neckline and its elegant sweep of skirt from the empire waist.
Prints Past and Present
Anna’s bold, vintage-inspired prints add to the stunning retro sensibility of the White Label collection.
This season, a hand-painted leopard print smoulders in either smoky grey or rich red, orange and purple. The print manages high sex appeal and artfulness at the same time. It gives a sophisticated jolt to the bombshell lines of Anna’s red carpet maxi dress and silk georgette beaded maxi dress.
A geometric print in gunmetal shades makes a sophisticated monochrome 60s statement across Anna’s sleek double silk maxi wrap dress with contrasting black silk lapels.
Black and grey cornflowers bloom lushly on a warm ochre ground in a shapely 50s-esque shift dress.
Anna reinvents classic outerwear shapes in the latest White Label collection, adding updated retro flair to her other vintage-inspired pieces.
The optic tailoring tulip coat combines classic clean lines with whimsical zig-zag stripes and creates an ultra-mod La Dolce Vita look when paired with Anna’s matching zig-zag sheath dress.
The amazing swing jacket in plush Alpaca falls to the hip in a retro a-line shape with slightly shorted sleeves. Its gorgeous black beading details look fantastic paired with Anna’s glamorous gowns.
Or go for a sophisticated flower child look with Anna’s leather and Mongolian lamb coat. Falling to the knee, it looks luxurious and bohemian in buttery soft steel-grey leather with fluffy grey Mongolian lambswool collar and cuffs.
Slip into the luxury of Anna's Scholz's latest White Label collection. You'll feel transported in time and look out of this world.
A Website that Wows
For Autumn-Winter 2010, the annascholz website (AnnaScholz.com) has a new look and multiple features. Customers can view either the chic, deluxe White Label or the hip, trendy Black Label line – or both at once. A video option brings select garments to life before the eyes. Fans can read about Anna’s life and her favourite pieces. The online blog allows customers to catch up on all the latest Anna Scholz happenings and interact with Anna.