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This total Canned food Products market is forecast to grow at an average annual real -1.12% during the 2009 - 2012 period, compared to 0.51% for the total food and drink market.
More than 849 companies are involved in Canned food products across Europe, with the Top-10 companies supplying 42.5% of the market. Current major players are Nestlé with a market share of 8.5%, followed by Mars (8%) and Heinz (4.4%). FFT’s online database tracks and incorporates M&A activity on a continuous basis.
Ten product markets are covered - Canned fruit, Canned vegetables, Canned and cartoned soup, Canned meat, Canned fish, Canned pasta, Canned ready meals, Baby jars, Canned cat food, Canned dog food - in the 16 countries covered by the survey. Thus the study covers 160 country and product markets, with Nestlé have a leading presence, being present in 87 markets.
Country Markets
The largest country market is Germany, with a 28% share of the total 2009 West European canned products market, worth Euros 32.3 billion (for 20% of the total population), the 3 largest country markets, including Italy and France, make up 54% of the total canned food market (for 51% of the total population) and the 5 largest country markets, including the U.K. and Spain, make up 75% of the West European market (for 77% of the total population).
The best 3 countries market performances based on annual real % growth (2004-2009) are Portugal (+1.6%), Spain (+1.3%) and Austria (+1.1%)
Product Markets
The largest product market (among the 10 products currently selected) is Canned Fish, which makes up 28% of the total 2009 West European canned products market worth Euros 32.3 billion, or Euros 9.2 billion.
The next largest product market, Canned Vegetables, makes up 17% of the total market, or Euros 5.4 billion.
The three largest West European product markets, adding Canned Meat to Canned Fish and Canned Vegetables, make up 59% of the total market, or Euros 19 billion.
The best 3 product market performances based on annual real % growth (2004-2009) are Canned and cartoned soup with 1.1%, followed by Canned vegetables and Canned fish with 1.0% and 0.8% respectively.
Foodservice
The total foodservice market is worth 11.4% or Euros 3.7 billion, and the retail market worth 88.6% with a Euros 28.7 billion.
Own Label
In the total market by value, distributors' own label products now make up 24.7%, with manufacturers' branded products making up 75.3% of the total market.
Retail distributors' own label products continue to make inroads into manufacturers' branded products in many food and drink markets. Artisanal products (own-produced for own sale) and unbranded products (important in say fresh fruit and vegetable markets) make up the rest of distribution.
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