In just ten months since its initial launch, ZipSetGo.com has evolved into the go-to online community and resource for both professional travel planners and travel addicts (those who just love to travel). Launched in November, 2009, by Excellence In Motivation, ZipSetGo.com has grown from featuring just 18 to more than 100 popular travel destinations with downloadable travel itineraries, destination overviews, logistic details, travel program theme names and more. Originally offering two membership options, in August ZipSetGo.com upgraded all free members to receive all of the site’s benefits, downloads and information and eliminated the paid subscription option.
April Mescher, ZipSetGo.com’s Vice President, Sales & Alliances, contributes much of the success of the site to its extensive use of blogs and social media. “Our GoGirls travel extensively and blog and tweet as they go. This first-hand experience literally gives you real time, first-person access to the best places to stay, eat, shop and play all around the world,” says Mescher. “Our weekly Travelers’ Night In (#TNI) Twitter event has soared in popularity and was recently a trending topic in the U.S. on Twitter. We cover a variety of topics – everything from Green Travel and Best of the Caribbean/Mexico to the Best of Adventure Travel to Foodie Travel, and everything in-between!”
“We’ve learned quite a lot in our ten months of beta testing,” says Bob Miller, EIM’s President and CEO. “ZipSetGo.com has really evolved, and we are finding our niche in the marketplace. We will continue to work on SEO (search engine optimization) and the on-going addition of more content.”
The Zip Line, a free bi-weekly newsletter by ZipSetGo.com, offers articles on destinations and hotels, travel news, shopping finds, hotel specials and guest bloggers.
ZipSetGo.com is an interactive, subscription-based online community offering travel planners and travel addicts immediate access to the untold world of travel. The site offers cutting-edge destination information, proven itineraries, hot merchandise ideas and the unique ability to connect with peers and experts alike through social media.
About Excellence In Motivation
Excellence In Motivation, Inc. (eim-inc.com) is a full-service performance improvement company headquartered in Dayton, OH. It provides support for many Fortune 1000 clients through a network of strategically located sales offices. EIM creates comprehensive performance incentives and business-improvement strategies aimed at positively changing the behavior(s) of one or all of the audiences that matter most to our clients’ business performance: employees, channel partners and customers.