NewswireTODAY - /newswire/ - Abertillery, Blaenau Gwent, United Kingdom, 2010/08/17 - SteriTouch® will be exhibiting for the first time at Maud’s Baby Show in Cardiff. The award-winning show, taking place on 4th and 5th September, will be an ideal opportunity to speak to Welsh parents about the benefits of antimicrobial technology.

With the number of leading retailers using SteriTouch on the increase, now is a great time to raise awareness of the level of protection parents can expect from their day-to-day essentials such as highchairs and drinking beakers. Choice of products in the baby sector is huge and it can be difficult to know which products will suit your baby and lifestyle. However, one thing that parents do agree on, is that harmful bacteria and mould should be avoided at all costs.

Babies and children are far more susceptible to germs than adults, as their immune systems are not fully developed, and while of course it’s not sensible to sterilise everything in sight, when it comes to the consequences of harmful bacteria such as E.Coli and Salmonella, we don’t want to take any chances.

SteriTouch® typically kills 99.99% of illness-causing bacteria such as MRSA and E.Coli. It is an entirely safe technology based upon the natural sterilising properties of silver, which prevents harmful bacteria and mould developing. The additives hold all the necessary approvals for food contact and are independently tested, which is why we are trusted by some big names in baby products.

SteriTouch® (steritouch.com) is a key feature in the trays of Mothercare’s Arc highchair and its Travel Booster Seats, providing ongoing reassurance that harmful germs like E.Coli and Salmonella will not start multiplying after feeding time. As SteriTouch® is added at the point of manufacture, its effects will last for the lifetime of the product; it will never leach out or wear off.

The Wean Machine by Jackson Beazeley also includes SteriTouch® additives in all of its components. During early weaning, it is crucial to minimise any risk of bacteria being passed to baby to avoid tummy upsets, which is why it is especially important that germs are unable to grow on the surfaces of this product.

A Little Touch of Genius developed their innovative 360° cup with a unique valve which allows the child to drink from anywhere around the rim. Products like beakers and cups are especially susceptible to the build-up of biofilm – a slimy substance caused by bacteria. Adding SteriTouch® to both the cup and the valve means that this biofilm, along with other bacteria and mould, is unable to form.

Look out for SteriTouch® in your baby products and we look forward to seeing you at the Baby Show.

Agency / Source: SterITouch Ltd

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