Today Covenant Garage Doors announced the next change in their rotating advertising themes, “Educating the Public.” This is a process by instructing the consumer and making them aware of issues that occur within the garage door industry that will help them in their decision process.
“This is done on multiple levels where we have a contact with the consumer,” Mace McGill, general manager of Covenant Garage Doors was recently quoted. He continued, “Our first contact with the consumer in almost all cases is the telephone when they first call our office, secondly is the contact when the technician is at their home. Most consumers are trained through experience or word of mouth to be cautious and aware that there are a lot of unscrupulous people running business out there and these businesses are aware of this attitude of the consumer and they have developed some pretty good skills in misleading the consumer.”
Consumers are given quickly an education of the functions of the garage door or opener, expectations of these operations, and long they should last. The garage door springs are a great example of this.
“Garage door torsion springs, if engineered correctly to the door typically last about 10,000 cycles. A cycle is one open and closing of the garage door,” McGill explained. “Under normal operation the homeowner should expect the springs to last anywhere from 7 to 10 years if they are engineered properly.”
Having this type of information is what the consumer needs to make better decisions in having their garage door repaired or replaced.
Covenant Garage Doors & Openers, LLC (covenantdoors.net) is a Canton, Georgia based garage door company and services customers in north metro Atlanta area.