"I've been a fan of MMA sports for years," said Gary Kimmons. "MMA is the fastest growing sport in the world and this is a great opportunity for eDoorways to showcase our PowerKey and PowerChannel technologies with the launch of the new MusclePharm MMA-Channel. We’ve been working with MusclePharm® Corporation (OTCBB: MSLP), one of the fastest growing sports nutrition companies in the industry, and we plan to leverage its relationships and resources for the benefit of fighters, the sponsors, and the industry at large."
Fighters are turning to social media in droves. Mixed martial artists are among the most passionate adopters of social media and social networking, which gives them the ability to connect with fans on their terms. They realize that they are their own brand and that their brand value can be increased in measurable ways. Chuck Liddell has amassed 43,000 Twitter followers. Some 28,000 fans are following UFC welterweight champion Georges St-Pierre while lightweight king B.J. Penn boasts nearly 31,000 followers.
MMA fighters are celebrities. The new MusclePharm® MMA Channel will allow all athletes who compete in UFC®, Strikeforce, and other top MMA organizations to communicate and keep fans updated with their daily activities. The MusclePharm® MMA Channel will not strictly be for individuals. MMA Suppliers, Gyms and Trainers will be able to utilize the channel to help develop a loyal fan base. The new channel will allow fans to keep updated with the latest news, follow fighters, and communicate with other fans who share the same passion.
Cory Gregory, President of MusclePharm®, stated that “Because of the highly personal nature of the MMA industry, the MusclePharm® MMA Channel will be built as a personal medium. Fans have an insatiable demand for the very latest moves, rumors or how many times a fighter went to the gym that day. Details like that are very interesting to the real fan. Our MusclePharm® MMA Channel will give fans intimate access to the lives of fighters like never before.”
MusclePharm’s top management has extensive experience in the sports world and has harnessed this drive and focus into building a business to benefit its customers and help Fuel The Athlete Inside™. Headquartered in Aurora, Colorado, the company is a fast-growing developer and manufacturer of safe, scientifically approved, nutritional supplements that are free of banned substances and tested by athletes. They are designed to help athletes, bodybuilders, weightlifters and fitness enthusiasts improve their performance. Each and every MusclePharm product (musclepharm.com) is the end result of an advanced six-stage research and testing protocol involving the expertise of top nutrition scientists. In addition, the products have been field-tested by more than 100 elite professional athletes from the NFL, MMA, MLB and elsewhere. To date, the company has developed six products: ASSAULT®, BATTLE FUEL®, BULLET PROOF®, COMBAT POWDER®, RECON® and SHRED MATRIX®. Two additional products are due in stores in 2010. MusclePharm products offer up to twice as much of the active ingredients per serving as competing products and incorporate a proprietary mix of ingredients not available elsewhere, such as Suma root – the “Russian Secret.” Suma is a natural, performance-boosting, strength-and muscle-building herbal derivative that has been used for years by top Russian athletes.
Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.