NewswireTODAY - /newswire/ - Portland, OR, United States, 2010/08/10 - The subtleties of coffee cupping, sourcing, blending and roasting, particularly for espresso, is the focus of a new one-day intensive workshop at the American Barista & Coffee School (ABC's) in Portland, Oregon - Espresso101.com.

The Roasting Overview and Concepts Workshop is designed as an-depth introduction to coffee cupping, blending and roasting for those coffee retailers who want to know more about the coffee they buy or who may be considering taking the first steps in setting up their own roasting operations. Participants will systematically taste and evaluate espresso blends, cup coffees for espresso blending and review roasting issues in regard to espresso.

“We are very excited to add roasting education to the ABC's curriculum, and we are fortunate to have a fully functioning roasting and retail operation integrated into the facility space," said Matt Milletto, ABC's director. "It is very important for retailers to understand how the roasting process relates to serving and preparing excellent coffee and espresso beverages. It is also great to see retailers take an interest in small batch roasting for their own coffeehouses."

The workshop is led by Brandon Smyth, head roaster and green coffee buyer for Water Avenue Coffee Roasters in Portland, Oregon and Justin Johnson, the former green coffee buyer and head roaster of World Cup Roasters, also of Portland.

Roasting Overview and Concepts Workshops are scheduled for September, 25, October 27, November 20 and December 18. Cost of the Workshop is $500 (including continental breakfast and lunch). For those registered for the 5-Day Business + Barista Workshop immediately proceeding or following this Workshop, the cost is $350. Visit CoffeeSchool.org or call 800.655.3955 for more information or to register.

About Bellissimo and the American Barista & Coffee School

Bellissimo Coffee InfoGroup (bellissimo.net) is the specialty coffee industry's leading consulting company and well known as the producer of award-winning coffee training DVDs and the publisher of coffee business manuals. Bellissimo’s worldwide client list includes Fortune 500 companies as well as American and International entrepreneurs. As a result of the success of his company, Bruce Milletto is recognized by the press and the coffee industry internationally as “the voice of North America’s specialty coffee industry.” Bellissimo is also the parent company of The American Barista & Coffee School [ABC’s], the premier professional school in the U.S. devoted to domestic and international specialty coffee business education and hands-on barista training.

Agency / Source: Bellissimo Coffee InfoGroup

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