Significant Investments Made By Microsoft, Mitsubishi and The Home Depot; Increased Awareness and Adoption of Marketing Optimization Suite and eIntranet.
Ektron, Inc. announced a 37 percent gain in revenue for the first half of 2010 over the first half of 2009. Q3 2010 sales increased 45 percent compared to a record sales month in July 2009. 2010 momentum is fueled by accelerated customer acquisition and significant installed-base investments by companies such as Microsoft, Mitsubishi Motors of Europe and The Home Depot. Adoption among Fortune 500 and top-name brands of Ektron’s Marketing Optimization Suite (eMOS) and the recently announced eIntranet also are contributing to the growth.
“Demand for Ektron’s latest solutions, from new and existing customers, combined with our ability to deliver upon mission-critical business initiatives continues to drive a healthy gross margin,” said Bill Rogers, founder and CEO of Ektron. “With competitive technical analysis and boardroom influence favoring Ektron in customers’ due diligence, our momentum and accelerated growth is expected to continue.”
Recent Customer Acquisition and Product Update
June 2010 marked the launch of eIntranet 2.0, a ‘total solution’ for intranets that integrates elements of Ektron’s core technology and gives businesses a powerful and trusted intranet solution. Fortune 500 companies and top-name brands including Brookstone, Realogy and Time Warner Cable are turning to eIntranet to raise the daily value of their intranets. eIntranet combines social software and web content management in one enterprise application. Activity streams, a gallery of widgets, mobile engagement and in-context analytic tools ensure that eIntranet is easy to deploy, use and extend – on-premise, hosted or in the cloud.
July 2010 global customer acquisition highlights and further investments by Ektron’s installed base include Teradyne, The United Nations and Valassis. Additionally, the national governing body of golf, The United States Golf Association (USGA), is extending the use of Ektron across their entire enterprise.
“The USGA is expanding our business processes rapidly on the web. We are doing so with the further investment and enhancement of the Ektron solution,” stated Alex Withers, Managing Director of Digital Media at The United States Golf Association. “Ektron’s ability to meet our demands and provide us with state-of-the-art enterprise technology, both publicly and internally, allows us more quickly and efficiently to achieve our business goals.”
The USGA uses Ektron’s Marketing Optimization Suite to stay on top of the ever-changing digital trends. By leveraging analytics and site visitor activity-specific data, The USGA is able to drive conversions and increase brand loyalty.
Key features and functionality of Ektron’s Marketing Optimization Suite include:
• In-context analytics – Pre-built integration with Google Analytics, Ominiture SiteCatalyst and WebTrends.
• Content targeting – Allows marketers to personalize content by matching site visitor attributes to content. Ektron supports targeting using attributes such as demographic, day-part, behavioral, location/GeoIP, traffic source and Facebook Connect.
• Multivariate testing – Uncovers the best combination of content, layout and messaging to convert website visitors.
• Search Engine Optimization (SEO) – Optimizes content for organic search.
• PageBuilder – Technical and non-technical teams are able to build out entire pages on the templates created by developers, dragging and dropping Widgets into the drop zones to create the visitor experience on the web page while maintaining the look and feel.
• eCommerce – Streamlines campaigns, coupons and price adjustments in virtually every currency.
• Heat maps – Show how much of the web page is being seen and where visitors are abandoning the site.
Ektron, Inc. (ektron.com) has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Home Depot, Kodak, Microsoft, NASDAQ, Texas Children's Hospital and the University of Notre Dame.