NewswireToday - /newswire/ -
New York, NY, United States, 2010/08/04 - LaCosmopolatina, the first website and daily newsletter for English-dominant Latinas, is now officially up and running.
There are many female-oriented magazines and newsletters online, but none tailored to the specific cultural nuances of women of Latin American descent. Not until now. With the official launch of LaCosmopolatina, a website and daily newsletter whose target audience is young, sophisticated, English-speaking Latinas, that online frontier has been crossed.
“Why is the 21- to 35-year-old female demographic, one of the fastest-growing segments of the American population, not able to access content with the cultural ‘seasoning’ that dominates our relationships, fashion and lifestyles?” said Lizbeth Cardozo, one of the co-founders. “That is why LaCosmopolatina makes so much sense. We know that a niche-market opportunity existed to provide information to this audience that no one else has offered.”
Demographic facts speak for themselves, as of 2005, Latinas comprised 13.6 percent of the total female population of the United States, a number that is expected to rise to 25% by the year 2050. Therein lies a golden niche-marketing opportunity with a growing population of Latinas who are more educated and have more buying power than ever before. More than 29 percent of Latinas have some college education or more, surpassing Latino men. Businesses and spending capacity are quickly growing within the Latino community as well, especially among females. According to the US Census Bureau the number of Latina-owned firms increased 63.9 percent from 1997 to 2004. This makes Hispanic women the leaders among other groups of minority women in terms of the number of firms owned.
“We know our target audience because we are the audience,” said Cardozo. “We write about beauty, style, health, technology, travel and life in general, basically about everything Latinas want to know this minute. Our tips are written in English with words in Spanish sprinkled throughout; words that resonate with Latinas or simply convey the true meaning better in Spanish, not random Spanglish. It is the intent of LaCosmopolatina to deliver our tips with a good dose of humor and Latino insight, taking on the persona of a sassy best friend who is always in the know and has to share the latest info.”
LaCosmopolatina.com is the first website and daily newsletter aimed exclusively at US Hispanic females. LaCosmo stays on top of the hottest trends and products out there but also values the homespun wisdom of our elders. LaCosmo connects their readers to their heritage by creating content that is the perfect mix of English and Spanish, modernity and tradition, American life and Latin nostalgia. It delivers content in the fun, fast way the busy women of the 21st century need; and always infused with a good dose of sabor Latino.