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NewswireTODAY - /newswire/ -
London, United Kingdom, 2010/08/04 - After millions of plays of the band’s first promotional online game, ‘Flight 666’, EMI and branded entertainment specialists, Matmi, team up again to promote Iron Maiden’s ‘The Final Frontier’ tour and forthcoming album with a second game release.
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Set en-route to the band’s first intergalactic gig, ‘The Final Frontier’ game extends the deep space concept of the album into a fun but feisty dodge-and-fight challenge over five levels. Fierce Space Pirates attack and destroy the band’s cargo ship, scattering equipment across the galaxy! Piloting Ed Force One (a space shuttle version of the band’s customised Boeing 757), players must retrieve enough cargo for Iron Maiden to perform the loudest gig in the Universe!
Geoff Smith, Digital Director, EMI Marketing, says Iron Maiden have really supported using the promotional power of branded games: “The ‘Flight 666’ game had an amazing take up with 4.5 million plays worldwide since launch, proving how popular Maiden are in the gaming area and it’s a phenomenal achievement. We’ve really upped the complexity of this new game to support the brilliant new album as we believe it’s increasingly important for us to challenge fans and gamers alike. By creating a sequel version of the game that’s only included with the Deluxe CD edition, we’ll be providing great additional value and further rewards for purchasers of the physical product when it is released on 16th August.”
Jeff Coghlan, founder and MD at Matmi, says the new album’s deep space theme has translated well into the 2010 online game: “Iron Maiden is a fantastic band to bring to life as branded entertainment - their artwork and soundtracks are iconic. The space game genre is an ageless setting that’s often overlooked these days, and ‘The Final Frontier’ game has been inspired by the likes of R-Type, Thrust and Elite. We’ve still made sure that there’s plenty of Iron Maiden content too to interest and amuse hard core fans and Maiden newbies alike.”
Check out more about the new album and tour on Iron Maiden’s website or visit thefinalfrontiergame.com/.
About the game
With millions of fans all over Earth, Iron maiden’s next tour destination is space (the final frontier). En route to the second leg, fierce Space Pirates attack and destroy the band’s cargo ship, scattering equipment across the galaxy! Piloting Ed Force One (a space shuttle version of the band’s customised Boeing), players must retrieve enough cargo from each level of the five levels for Iron Maiden to perform the loudest gig in the Universe!
Picking up instruments and sound equipment with the shuttle’s grappling hook is the easy bit. Each piece affects the manoeuvrability of your space shuttle, and planets, space stations and asteroids all exert gravity fields. Then there are the persistent Space Pirates to dodge and fight, and a variety of achievements to collect (health, shields and fuel). There’s no time limit in each level, but faster finish times get higher scores.
Collecting the 10 letters of the Iron Maiden name increases players’ scores and unlocks Iron Maiden wallpaper to download. Taster tracks from the new Iron Maiden album accompany the game as its soundtrack (or players can select the game’s space soundtrack). The game is available in English, Spanish and Portuguese.
About Matmi
Established in 2001, Matmi (matmi.com) specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.
Experimenting on own-brand releases first – online and on mobile - means we can be first to market for our clients with proven, highly effective and cutting edge digital marketing strategies and tactics.
Socialisation and engagement are the new genre of online advertising and our clients in this field include ASDA, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV and Vimto Soft Drinks. Find us online (but there’s every chance a piece of our award winning work will find you first). Enjoy.
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penny[.]matmi.com 
