Scala, the leading global provider of digital signage and advertising management solutions, has appointed media industry veteran Tom Nix as Vice President of American Operations. In this role, he will be responsible for overseeing the U.S., Latin America and Oceania regions.
“Tom has significant experience in proactive business development efforts and growing sales,” said Robert Koolen, president of Scala. “With his in-depth knowledge of the signage industry and a proven track record, I am confident that Tom will be a significant contributor to Scala’s continued growth.”
Prior to joining Scala, Nix was Vice President and General Manager of Dynamax Technologies. During his tenure, Nix was instrumental in growing the North American operations of the UK-based digital signage software developer. Earlier in his career, Nix was director of business development at Main Street Direct, an alternative media agency, where he delivered solutions for Citi, Disney, JPMorgan Chase, Nickelodeon and Vonage. Throughout his career, Nix has driven revenue and client acquisition initiatives, as well as in-store marketing solutions for such notable companies as McDonald’s, Motorola, Coca-Cola, Barnes & Noble, Kraft Foods and Miller Brewing.
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.