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Dallas-based and award-winning interactive marketing communications firm, HCK2 Partners, recently discovered it has developed one of the fastest websites currently online. According to Google Site Performance Labs, the site developed for EmFinders consistently loads faster than 95 to 99 percent of all sites on the Web.
Pages on the new EmFinders site load in an average of 0.7 seconds. This comes as a dramatic improvement over the previous version, which loaded in an average of 4.8 seconds and was slower than 73% of all sites.
“When we began working with HCK2, we knew our website needed speak to the rising needs of healthcare providers and law enforcements officers serving and protecting those with dementia,” said Jim Nalley, CEO of EmFinders. “Our new site is much cleaner, more interactive and faster than we could ever imagine thanks to the technology and expertise provided to us by HCK2.”
Site performance seems to be an obsession for HCK2’s interactive team, which goes to extensive measures to optimize site speed for every launch. The team at HCK2 understands Google takes site performance into account for a site’s search engine ranking. In short, the faster the site, the better the SEO. And for interactive teams like HCK2, it’s an industry fact the better the SEO, the happier the client.
“EmFinders required a reinvigorated site with a dynamic content management system, so we investigated their current technology and looked for ways to increase performance and readability,” said CEO and Creative Director of HCK2 Heather Capps. “We were able to create a website that provided EmFinders complete client ownership of the code and the CMS. I believe we gave them more than a website, but the independence to operate one under their new brand.”
The EmFinders site was customized to highlight their existing blog, refreshed brand and social media activity to help grow their presence and leadership within the growing caregiver community. The site was built on the Drupal content management platform, a specialty at HCK2, which is used by noted Web-savvy organizations such as MTV, Nokia, The Walt Disney Company and even the U.S. Government. To achieve impressive performance numbers, HCK2’s interactive team invests a great deal of time optimizing Drupal’s output—a step not often taken by developers.
Jordan LaMons, senior web developer at HCK2, believes a commitment to better performance is one of the forgotten disciplines in Web design and is pleased EmFinders.com has earned such an impressive ranking.
“There are all kinds of websites out there, which can be confusing to someone embarking on launching their own site. It falls on us to educate clients on what’s truly critical to their Web presence” said LaMons. “Our interactive team spends an exhaustive amount of time tweaking Drupal’s output to enhance performance for the benefit of our clients. While we don’t always expect the top percentile, it is certainly always our goal.”
For more information about HCK2’s interactive development, focus on coding and creative design or other services, call 972-716-0500 or visit the website.
About HCK2 Partners
HCK2 Partners (HCK2.com) is an award-winning, woman-owned, Dallas-based full-service integrated marketing communications agency that has been ranked consistently among the area’s top three public relations agencies in North Texas by the Dallas Business Journal. HCK2 communications programs keep clients close to customers and ahead of the competition with comprehensive media relations campaigns; creative, multimedia marketing; and innovative interactive solutions. Founded in 1998, HCK2 has developed marketing communications expertise in growth industries including: construction, direct selling, finance, energy, healthcare, municipalities, retail, technology and telecommunications.
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megan.sedahl[.]hck2.com 
