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London, United Kingdom, 2010/07/15 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report.
The report “Ice Creams & Frozen Desserts: UK Market Report Plus 2010” examines the performance of the UK ice cream and frozen desserts market. By 2009, sales reached a value of £1.16bn at retail selling prices (rsp), having increased by 11.5% since 2005.
Ice cream accounts for the largest share of sales in the market, with take-home products being the bigger subsector ahead of wrapped impulse products. The market has been affected by the recession; while consumers tend to regard sweet treats as affordable indulgences, retailers have continued to use price as a battleground for gaining retail market share. With rises in input costs across the food market feeding through to consumers, suppliers have used a range of strategies to appear to offer better value for money. In-store activity has centred on money-off promotions. However, interest has also been driven by ongoing product and brand innovation, as well as a rise in promotional spending.
Frozen desserts have gained from the overall rise in sales across the frozen foods category, arising from consumers trading on from fresh or chilled foods. Frozen foods are regarded as offering better value for money, while consumer perceptions of the category may also have been lifted by effective promotion by brands such as Birds Eye and Aunt Bessie's.
Changing eating and social trends have also been effectively targeted by ice cream and frozen desserts. Stay-in and share occasions call for sweet treats. In addition, smaller and single-serve products are positioned for sales for snacking and individual eating occasions.
The ice cream market is dominated by Unilever with its portfolio of brands including Ben & Jerry's, Carte D'Or and Wall's. Other major suppliers include R&R Ice Cream, Mars Ice Cream, Frederick's Dairies and General Mills (Häagen-Dazs). The frozen dessert market is less strongly branded. In 2009, Heinz sold off its interests to PoleStar Foods, while Greencore also sold some of its frozen desserts interests.
Penetration levels for both ice cream and frozen cakes and pastries rose in 2009. A better start to the summer season boosted sales in May and June. Furthermore, suppliers have taken a less seasonal approach to the market with year-round product introductions and promotions.
As the UK emerges from recession, the ice cream and frozen desserts market will see further growth. To some extent this will be cost driven. However, higher spending will also be targeted by more premium and healthy-eating products, as well as strong branding.
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