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Thomson Local and Bing Expand Partnership - Thomson Local becomes first UK reseller for Bing’s advertising platform, adCenter. Small businesses can target consumers with their national and local campaigns more effectively. Bing users to benefit from more geo-relevant ads - ThomsonLocal.com
Thomson Local and Bing Expand Partnership

 

NewswireToday - /newswire/ - Farnborough, Hants, United Kingdom, 2010/07/12 - Thomson Local becomes first UK reseller for Bing’s advertising platform, adCenter. Small businesses can target consumers with their national and local campaigns more effectively. Bing users to benefit from more geo-relevant ads - ThomsonLocal.com.

   
 
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ThomsonLocal.com has signed a multi-year deal to become the UK’s first reseller of adCenter, the Pay-Per-Click Platform underpinning Microsoft’s search engine, Bing.

The deal will enable Thomson Local to provide businesses with enhanced geo-targeting capabilities to match their adverts to location specific queries by Bing users. This not only improves ad relevance for Bing consumers but also further increases conversion rates for Thomson Local customers.

Richard Avery, Head of Digital and Development, ThomsonLocal.com said: “We have a long standing partnership with Microsoft and are delighted to be able to offer our customers new, innovative opportunities to target consumers on Microsoft’s new search experience, Bing.”

“Bing consumers will benefit from increasingly relevant sponsored listings targeted either to their location or an area they specify.”

Avery continued: “Whilst ‘local’ is a word that a number of companies are trying to associate themselves with, it has been at the heart of our company for nearly 30 years. Our partnership with Bing (bing.com) is the first in a number of developments we will be introducing to reinforce this position.

“Our focus is to ensure our customers gain the local, targeted consumer exposure they need and to give users relevant search results across a wide range of media.”

Aaron McGrath, EMEA AdServices Manager, Microsoft said: “We are really excited about this deal with Thomson Local and the ability to connect their customers to our rapidly growing Bing user base. As a ‘decision engine’, Bing is designed to help people make faster, more informed decisions. Our partnership with Thomson Local definitely reinforces this value by providing our users with more local, relevant and accurate sponsored listings enabling them to make those all important choices quicker than ever.”

 
 
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Written by / Agency / Source: Thomson Local

 
 

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Thomson Local and Bing Expand Partnership

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Publisher Contact: Mark Cox - ThomsonLocal.com 
+44(0)12 5239 0506 mark.cox[.]thomsonlocal.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Thomson Local securities in any jurisdiction including any other companies listed or named in this release.

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