NewswireTODAY - /newswire/ - Oceanside, CA, United States, 2010/07/08 - The "Impending Revolution in Front End Merchandising" makes the case that improving front end and check out design and merchandising practices is the single greatest opportunity to improve retailer's key performance metrics.

RICH Ltd POP Displays announced today the launch of a premium 12 Page PDF White Paper outlining one of the most important opportunities facing brands and retailers today. The paper, entitled "The Impending Revolution in Front End Merchandising" is available for download at RICH LTD's corporate website.

The "Impending Revolution in Front End Merchandising" makes the case that improving front end and check out design and merchandising practices is the single greatest opportunity to improve retailer's key performance metrics, including profit per square foot and revenue per customer.

"After more than 50 years of indisputable stagnation, the retail industry stands poised for a major revolution in front-end merchandising. In our view, front- end merchandising represents the single greatest opportunity for performance improvement in retailing today." Says Jim Hollen, President of RICH Ltd POP Displays.

"To date, many retailers have underperformed at the front-end, thereby failing to capitalize on a significant opportunity to increase customer satisfaction and achieve incremental shareholder value. However, a unique confluence of underlying forces at work within the industry is creating the conditions necessary to fundamentally transform historical approaches to front-end merchandising. Retailers who make revitalizing front-end merchandising a categorical strategic imperative will be best positioned to capture sustainable performance improvements while enhancing their competitive position as the battle for customer loyalty and retention increasingly separates winners and losers."

RICH Ltd is looking forward to being a leader in helping retailers re-think the front ends of their stores and make significant bottom line impacts.

About RICH Ltd POP Displays

RICH Ltd POP Displays (richltd.com) is a leading supplier of store fixtures, and merchandising solutions. The company offers a complete line of stock displays as well as custom display solutions to more than 3500 customers worldwide, including many leading retailers and brand manufacturers. Visit our website and download the white paper on The Impending Revolution in Front End Merchandising at richltd.com/blog.

Agency / Source: RICH Ltd

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