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Philadelphia Raises Profile as an Interactive City with New Find Your Philly Powered by SCVNGR App


NewswireToday - /newswire/ - Philadelphia, PA, United States, 2010/06/30 - "Find your Philly" is a mobile application designed to give you the clues and hidden secrets of our city. Choose from the arts, culture, history, or science to help you unravel Philadelphia's story.

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Philadelphia took a big leap forward with its latest “first.” Today, Mayor Michael A. Nutter helped unveil the Find Your Philly℠ mobile application, powered by SCVNGR, at the Independence Visitor Center. Find Your Philly℠ is the official interactive mobile application for exploring Philadelphia and the expanding Pennsylvania Convention Center. Philadelphia is believed to be the first major U.S. city to use the cutting-edge SCVNGR technology to promote a city and convention center.

“The Find Your Philly℠ mobile application further highlights Philadelphia’s broad appeal as an exciting walkable city,” said Mayor Nutter. “We are excited to work with SCVNGR and our partners to provide another unique opportunity to tell Philadelphia’s multi-faceted story. I encourage everyone to visit, download the free app, and explore today!”

Available for download on iPhone and Android, and also playable through SMS enabled devices, Find Your Philly℠ powered by SCVNGR allows visitors and locals to explore Philadelphia in a new, fun way, while it connects the Convention Center with the rest of the city.

Suitable for all ages, the mobile application features five tours or “treks” focusing on history, arts and culture, sciences, multicultural Philadelphia, and the Pennsylvania Convention Center. These treks help tell Philadelphia’s story in a series of high-tech, mobile interactions, available across all platforms and all services. Its appeal reaches visitors, convention and meeting attendees, and residents.

Find Your Philly℠ is simple and fun to play.

• Download the free “SCVNGR” app for iPhone & Android;
• Tap the “TREKS” tab;
• Pick a trek;
• Go places. Do challenges. Earn points and see how you fare against others.

For playing via SMS, text: PhillyArt, PhillyCultural, PhillyScience, PhillyHistory or PAConvctr to 728647 to begin playing.

Find Your Philly℠ powered by SCVNGR is a collaborative project supported and marketed by the City of Philadelphia, Philadelphia Convention & Visitors Bureau (PCVB), Pennsylvania Convention Center Authority, the Independence Visitor Center Corporation, and dozens of promotional partners.

This latest technological advancement showcases Philadelphia, the nation’s fifth-largest metropolitan area, and introduces Philadelphia to a new and broader visitor audience. Each year, the Independence Visitor Center and the expanding Pennsylvania Convention Center combine to welcome five million visitors and the app provides a new way to explore the Convention Center, which is expanding by 62 percent when complete in March 2011.

Philadelphia is swaddled in the red, white and blue of our nation’s founding beginning this week, welcoming tens of thousands of visitors during the annual Wawa Welcome America! celebration. The launch of this app, timed with the Independence Day festivities, is expected to reach a wide audience of visitors and residents here to celebrate our country’s freedom in Philadelphia.

As an incentive to play this week, the first 1,000 families to download the app will receive a package of Phillybandz wrist bands -- Philadelphia’s version of the popular silly bands.

“Philadelphia provides a great chance for SCVNGR to expand and shows the City is on the cutting-edge of technology,” said Michael Hagan, chief operating officer, SCVNGR, and a Drexel University graduate. “We are very excited to work with the City of Philadelphia, the Pennsylvania Convention Center, the Philadelphia Convention & Visitors Bureau, Independence Visitor Center, and the other partners to make SCVNGR a reality.”

SCVNGR ( is a location‐based mobile gaming experience. It's a game all about going places, doing challenges and learning about your surroundings in a fun and interactive format. SCVNGR is most well-known for their tours, orientations and team-building exercises in museums, universities and businesses across the country. A recent $4 million Google investment has allowed the SCVNGR team to turn cities internationally, into live game-boards for fun exploration. Philadelphia is the first of these cities. SCVNGR can be played for free from any mobile phone via iPhone app, Android app or even SMS. SCVNGR is funded by Google Ventures and Highland Capital Partners.

Content and promotional partners include: City of Philadelphia, Philadelphia Convention & Visitors Bureau, Independence Visitor Center, Pennsylvania Convention Center, Center City District, African American Museum in Philadelphia, Philadelphia Chinatown Development, Wawa Welcome America!, College of Physicians, Greater Philadelphia Cultural Alliance, Historic Philadelphia, Inc., City of Philadelphia’s Mural Arts Program, Multicultural Affairs Congress, Greater Philadelphia Life Sciences Congress, Philadelphia Sports Congress, Pennsylvania Academy of the Fine Arts, and University City District.

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Philadelphia Raises Profile as an Interactive City with New Find Your Philly Powered by SCVNGR App

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