Accru Wine, the marketing and technology leader in the wine industry, announces their continued leadership in marketing and social media through their experiential marketing Facebook Mini Tour application launched in April 2010.
The Facebook Mini Tour is only one component of the market leading services and solutions that Accru Wine provides its clients. Utilizing social media to connect with consumers, build communities and create brand evangelists to promote their products should be the goal of every winery, and it is one of Accru Wine’s core service offerings.
Facebook and other social media channels are an increasingly important marketing channel, but it is critical that you deliver you extend your brand experience to your fans and do not attempt to force a transactional sale on them with Facebook gadgets. Leading wineries understand this, while it seems that many of our competitors do not.
“A consumer should feel a connection to a brand and building the brand experience is critical to making that happen,” says Drew Doyle, President of Accru. “The Facebook Mini Tour is simply one of the ways we help our clients extend that brand experience to consumers through a social media communication channel. The days of pushing technology simply to drive a transaction cheapens the consumer’s perception of and experience with your brand.” A sample of the Facebook Mini Tour can be seen at tinyurl.com/2cggnv8.
About Accru, Inc.
Founded in 2008, Accru, Inc. (accruwine.com) has become the market leader in providing integrated marketing and technology services through its Accru Wine division. Accru Wine provides an integrated suite of strategic marketing, public relations, experiential marketing, branding, design, eCommerce, compliance, web design, wine club, and social media services. Accru is headquartered in Seattle and focuses on serving wineries in California and the Pacific Northwest. For more information, visit accruwine.com. Accru Wine, the Accru Wine logo and the Accru Engine are trademarks owned by Accru, Inc.