Did you know that there is seven square feet of self storage space for every man, woman and child in the United States? Statistics from the Self Storage Association show that the industry has grown by 65% in the last 15 years and continues to expand year after year.
In an effort to better serve their self-storage tenants, the Texas Self Storage Association invited WomenCertified® founder Delia Passi to deliver a keynote at their annual Executive Retreat on June 17-18 at the Hyatt Regency Hill Country Resort and Spa in San Antonio, TX.
Passi’s presentation highlighted the spending influence of the women’s market, differences in gender buying paths and suggestions for improving the overall customer experience at self storage facilities, with women’s preferences in mind.
Why women? Census facts show that women make 83% of all consumer purchasing decisions, and a 2008 Pew Research study found that women make or share responsibility for household decisions in 71% of homes. Women also happen to comprise a huge percentage of self storage customers.
Passi explained, “Convenience is a major factor in a consumer’s decision to rent storage space, but safety, cleanliness and security are equally if not more important considerations – especially among women. Customer service and care are big areas that many self storage facilities can improve upon. My goal was to inspire these self storage companies to achieve women’s expectations since they tend to have more particular preferences than men. In doing so, they can increase customer satisfaction across the board. It’s really a win-win for everyone.”
Passi is the leading expert in marketing and selling to women, and she is the author of Winning the Toughest Customer: The Essential Guide to Selling to Women. As the founder of WomenCertified®, Passi is also a consumer advocate and empowers companies all around the world to provide a better customer experience to both women and men alike.