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NewswireToday - /newswire/ -
Toronto, Ontario, Canada, 2010/06/23 - Cellflare™ Mobile Proximity Marketing feature to service PPI group port shopping program with 500 retailers and 50 international brands spanning over 150 worldwide ports of call.
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PPI Group and Cellflare, Inc. today announced that the Cellflare mobile application will be the exclusive mobile application servicing PPI Group’s highly successful onboard Port Shopping Program Worldwide. The program will launch in late August in time for the Fall Caribbean season.
PPI Group will utilize the Cellflare Mobile Proximity Marketing feature to push real time content to cruise guests in their ports of call. The Cellflare location based Mobile Proximity Marketing feature will push opt-in content to a Cellflare user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification will include real time information from the Port of Call, which results in a more rewarding experience for the cruise guest.
"The relationship with Cellflare allows us to focus on helping our partners integrate delivery via mobile devices, while efficiently executing the advertising side of our revenue model. In the end, we think our partners and end users will benefit from the targeted, location-aware ads and information that Cellflare's mobile application will serve" said Bill Panoff, President and CEO of Fort Lauderdale based PPI Group. PPI Group operates Port Shopping Programs for over 65 cruise ships worldwide. Ports of Call include Alaska; Caribbean; Bermuda, Canada; Mexico; South America; Europe; and Hawaii. PPI Group’s client roster includes a wide range of retailers from large, corporate multi-port clients to intimate boutique-style stores. The International Brand Program features well-established household names as well as new and emerging trendsetting clients.
Keith Tsao, Cellflare Managing Director stated “we believe mobile marketing is definitely the wave of the future. With the proliferation of smart phones, carrying around large port maps, shopping books, coupons and flyers along with your beach bag can be cumbersome. All the information on the Port of Call will be available on the mobile device, targeted when close to a recommended retailer, which in addition to convenience is a very Green Solution.”
Cellflare (cellflare.com) is a free Mobile Device Application. The Cellflare application uses your mobile devices GPS system to locate you and your contacts on the move in real time. Version 3.1+ is available now for the Blackberry, iPhone, Android and Palm featuring Friends on the Map and IM with Cellflare Messenger. Coming soon for Java/Symbian devices.
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