Flipkart.com, India’s largest online book store today announced the launch of 3 new product categories, i.e. Movies, Music and Games. This is part of Flipkart’s expansion plans in the e-commerce space. Customers can now buy CDs & DVDs of Movies, Music and Games from Flipkart at discounts of up to 22 percent. The content largely includes English and Hindi titles and around 5 to 10 percent of regional titles. Flipkart’s range starts from Rs.30 onwards for video CD’s, Rs. 45 onwards for music and Rs. 199 onwards for games.
The Indian CD/DVD market was worth approximately Rs 10 billion in 2008 and is expected to grow to Rs. 16 billion by 2013 at an yearly growth rate of 10 to 15 percent. Flipkart expects to grow at faster than industry rates and plans to sell more than 3000 Movie/Music CD/DVDs per month initially and 20,000 CD/DVDs per month by the end of the year.
There are currently more than 20,000 movie titles listed on Flipkart and the list will grow to more than 30,000 titles by the end of this month. Movies include both English and Hindi titles and also popular titles from regional languages like Bengali, Malayalam, Kannada, Tamil, Telugu, Punjabi, Bhojpuri, and several more.
The music catalogue includes 12,000 titles in Hindi, English, Vernacular and Instrumental music. Flipkart is working with all major labels including Moser Baer, T-Series, Big Video, Times Music, EMI and more. The games catalogue includes games for devices like PS, PS2, PS3, Wii, Xbox and PCs.
Announcing Flipkart’s foray into new categories, CEO Sachin Bansal said “the move to include Movies, Music and Games on the Flipkart menu is a definitive statement about our intent to be a major player in the e-commerce space in the country. Our pioneering experience in online retailing of books and the considerable customer loyalty that we have earned will hold us in good stead as we make our first moves beyond the world of books. What is also heartening is that a lot of our existing customers have been asking us for a long time now, to include items like Movies, Music and Games assuring us a certain sales volume from day zero. And these new categories will also add exponentially to our customer base and provide further impetus to our goal of making e-commerce in India, a delightful experience for customers.”
Customers across the country can log on to flipkart.com and buy any of these products online using there credit/debit card, internet banking or cheque/demand draft. As in the case of books, any purchase above Rs. 100 will be delivered free of cost anywhere in India. The orders can also be tracked online and in case of difficulties customers have Flipkart’s customer support that is available 24x7.
Flipkart’s immediate plans include starting sales of software like Norton Anti-virus, Adobe, Windows, and others. There are also plans afoot to provide exclusive content at attractive prices, in the form of combo packs etc.
Clocking sales of more than 5 lakh books in the past two years and currently speeding along at the rate of more than one book sold every minute, Bangalore based Flipkart.com is the largest online book store in India. The family of book buyers on Flipkart is spread across the country, with registered buyers in every city and small town. The company was started in 2007 by former classmates at IIT Delhi and later colleagues at Amazon.com, Sachin Bansal and Binny Bansal. The company has been funded by Accel India. Flipkart recently announced the launch of the ‘Cash on Delivery’ option, making it possible for anyone across the country with internet access to shop online for books.
Regarded a pioneer in the e-commerce space in the country, the Flipkart experience is characterized by the intuitive user interface, free shipping and low prices. As a testimony to the superior customer experience, the company has consistently recorded repeat purchase rates of more than 50%. Currently Flipkart has over 6 million titles listed ranging across all categories. It has grown ten times over the last one year and aims to touch the Rs 100 crore mark by March 2011. Flipkart has a team of 200 members and currently operates from offices in Bangalore, Mumbai and Delhi. They plan to add more offices during the year.
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