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NewswireTODAY - /newswire/ -
Brighton, Sussex, United Kingdom, 2010/06/14 - Mobile Interactive Technology (MIT) has been appointed by Britain’s largest multi channel television provider BSkyB, to power a range of Interactive Services through MIT’s Messaging Platform MIDAS including BSkyB’s SMS Alerts Services.
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BSkyB will benefit from the expertise provided by MIT’s dedicated Interactive Production Team and Operations Team, as well as strategic support on how to best to deliver their mobile and digital interactivity over the coming 24 months.
Rob Weisz, commercial director, MIT said, “We have been providing mobile services to the UK’s Broadcast industry for some years now and we’re delighted to be working with BSkyB on their mobile strategy. MIDAS has been built to operator grade standards, providing a robust yet flexible platform to operators, media and entertainment companies and broadcasters alike across the UK. BSkyB is a key partner to MIT’s business and we look forward to working closely with them to deliver cutting edge mobile solutions for their consumers.”
David Gibbs, general manager - Mobile, BSkyB commented, “Within the broadcast industry at large, MIT are widely regarded as the defacto provider of interactive services and messaging solutions. Their knowledge and expertise has allowed us to be more strategic in our approach to both mobile and digital, and to ensure our customers have the best services at their fingers tips. Mobile is increasingly becoming the third screen for our subscribers as they look to access content and services on the move. Licensing MIDAS and working closely with MIT will enable us to help provide that.”
The service went live in February, enabling Sky consumers to be 100% up to date with real-time news and sports, and to actively participate and share their views via SMS and much more.
Mobile Interactive Technology (MIT) is part of the global integrated mobile and digital communications business Mobile Interactive Group.
About Mobile Interactive Technology (MIT)
Mobile Interactive Technology (mit-can.com) is a leading provider of interactive mobile solutions which designs, develops and builds cutting edge applications and technologies for the mobile, digital and media markets in the UK.
Our services include mobile billing, mobile messaging (SMS, MMS, Video and Voice), location based services, technology and services provision working with broadcasters, production companies, MNO's, brands, agencies and handset manufacturers.
MIT employs one of the largest in-house development teams in the mobile and digital space and builds proprietary ’carrier grade’ technology platforms to better serve our ever expanding client base.
Current clients include ITV, FIVE, O2, MTV, Virgin Media and Bauer.
MIT is part of Mobile Interactive Group (MIG).
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tim[.]infomob.co.uk 
