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London, United Kingdom, 2010/06/10 - SIAL, one of the largest wine and food fairs in the world, has operated a dedicated wine sector since 2006 and will continue in 2010.
SIAL, one of the largest wine and food fairs in the world, has operated a dedicated wine sector since 2006. The space’s success has generated much interest amongst the international visitors, posting a +50% growth, in the last Fair in 2008 with more than 200 exhibitors, producers and merchants.
This year SIAL (sial.fr) is organising the wine section around four precise “keys” which are based around four themes designed to help exhibitors and visitors alike understand better the current market entry needs for wines. These “keys are:
“Best Buy” highlights and rewards wines that provide particularly good value for money in a wide array of price segments to meet all needs. A jury of acknowledged experts (oenologists, sommeliers, buyers, importers, and journalists) conduct a blind tasting of the wines entered by SIAL exhibitors. Each member of the jury assesses the wine according to its organoleptic properties and ex cellar price. And the wines that offer the best quality/price ratio are elected Best Buy 2010.
2. “Varietal Area”
With 40% international wine buyers, from countries that do not necessarily think in terms of the traditional French classification criteria, SIAL has set aside a special area dedicated to the “grape approach” to wine. The “Varietal Area” will enable some 40 types of grape stock, widely used across the world, to be introduced to the public.
3. The responsible approach
Powered by a steering committee of international wine producers, SIAL has decided to devote its 2010 event to “the responsible approach”. Leading brands at SIAL will present the responsible initiatives they have committed to adopt to date. This event will take place in the Wine Innovation Forum, the meeting place for wine professionals.
4. Business meetings
SIAL’s Wine Business Meetings, bring together buyers and producers. They are organised prior to the Fair so as to develop as many purchase (and sales) opportunities as possible thanks to a programme of targeted and effective meetings. More than 100 meetings were scheduled in 2008.
Adeline Vancauwelaert, SIAL Group Manager cannot not hide her enthusiasm: The purpose of the event is to demonstrate to wine buyers that wine has a legitimate place at SIAL. We are working on the worldwide front where this support takes on its full meaning… At an exhibition that welcomes 148,000 visitors and 5,500 exhibitors in five days, helping visitors ’do their shopping’ and supporting exhibitors in finding the appropriate prospective customers makes sense. We are enabling them to optimise their return on investment in this way.