NewswireToday - /newswire/ -
Edinburgh, Midlothian, United Kingdom, 2010/06/09 - myclublink.com is a new social networking site specifically designed to connect members with their clubs and organisations. It combines the best of social networking with a comprehensive set of club administrative and communication tools.
Membership growth and retention remains the biggest challenge facing sports clubs, gyms and the wider health and leisure club industry. In most areas of the UK, clubs have more people leaving than joining, but reversing that trend and helping to increase club membership numbers is now firmly in the sights of a new social networking service which enables Britain’s 11 million active sportspeople to get a lot more out of their sports clubs.
Myclublink is a new social networking site specifically designed to connect members with their clubs and organisations. It combines the best of social networking with a comprehensive set of club administrative and communication tools. It’s a free-to-join community and encourages members to create profiles detailing their sporting interests and build a network of active sporting friends and colleagues.
Search functionality also allows members to locate and connect with other likeminded sports enthusiasts sharing similar sporting interests, creating and joining teams, finding a coach or instructor or organising other social events.
Andy Mitchell, creator of myclublink came up with the idea while exercising at his local gym and realising that he didn’t actually know anyone there.
“Here I was working out in a room of 50 or so individuals doing their own thing and keeping themselves to themselves. Then I realised that I didn’t know any of the personal trainers, I never read the notice board and never tried any classes because I didn’t really fancy going on my own. I thought there must be a lot of people just like me out there.
We created myclublink because we’re passionate about getting people involved in sport. Any club of any description can set up an online profile and effectively communicate with its members keeping them informed with what is happening within the club and get them more involved in club activities. Our website helps people engage with new activities and creates an easy pathway for increased participation in other sports and social activities across the country.”
Whereas many popular social networks are set up for the friend and individual, myclublink specifically handles the needs of clubs and their members with features like payment systems (allowing members to pay for fees, trips, events or club kit), social media integration (Facebook, Twitter, Flickr), enhanced event functionality(integrating Google maps) and regional and club hierarchy set-up.
Andrew continues – “it really helps people moving location or trying to take up a new activity. For example, someone who played tennis regularly but moved to a new town can use myclublink to find people of similar standard to play with. They can also find clubs in their new area and get info from club officials and members before deciding if they want to join.”
The robust nature of the myclublink platform makes it ideal for sports clubs, governing bodies, organisations and unions that may not have the resources or desire to build and maintain their own online communities.
Personal or team profiles can be set up in minutes on myclublink no matter what the sport or interest, or at whatever level people play at. Users can upload photos and video, thereby assimilating much of the content found on the universally popular social networking sites.
Andrew continues, "Sport is the perfect niche for social networking."There are few subjects people are more passionate about. It is one of those rare things that unite people across geography, race, religion and socioeconomic status. Popular social networking services are primarily about individuals, and are not designed in any way to help clubs grow and retain their membership bases in the specialised manner myclublink is designed to do’.
We believe that the long-term success of any social network is dependent upon providing a tangible reason for users to proactively use it. Sport is something that 11 million are actively participating in and are therefore passionate about. For them, there are fixtures to organise, news to communicate, social activity to arrange, photos to upload, etc., and myclublink gives them the tools to do all of that in a very easy to use format.”
A new concept in social networking, myclublink will do for sport clubs and organisations what Facebook does for individuals!