NewswireTODAY - /newswire/ - Ghent, OV, Belgium, 2010/06/01 - ADAM Software is pleased to announce a new partnership for providing complementary services with MRMLOGIQ.

“ADAM is excited about welcoming MRMLOGIQ into its ECO partner network” says Pieter Casneuf, ceo ADAM Software. “MRMLOGIQ’s expertise in how to organize marketing operations combined with ADAM Software’s media intelligent marketing platform will provide a perfect fit for many of our customer’s requirements.”

MRMLOGIQ (mrmlogiq.com) is a marketing efficiency company that provides unparalleled business integration services and expertise in the application of marketing technology. They translate marketing strategy to operations and project results back to business value.

“We’ve know ADAM since they began and we’ve always appreciated the intelligent software design decisions they make,” says Romek Jansen, founder of MRMLOGIQ. “Partnering with ADAM Software’s media intelligent marketing platform will guarantee maximum adoption and business impact for ADAM and MRMLOGIQ customers.”

For customers, the combination of ADAM technology and MRMLOGIQ know-how will result in:

• Higher adoption rates: ADAM users will get expert advice from MRMLOGIQ on how and why to use the platform.
• Reduced costs: by integrating media intelligence into marketing supply chains, time and budget savings can double or even triple in comparison to simple technology implementations.
• Shorter cycle times: combining ADAM’s control and measurability with MRMLOGIQ’s know-how will quickly detect improvement points and redundancies, resulting in shorter implementations and faster ROI.

“Together we will deliver an efficient, stable and scalable marketing environment,” says Romek Jansen. “This will bring marketing intelligence back to the center of the business where it belongs.”

Agency / Source: ADAM Software | Aprimo, LLC

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