NewswireToday - /newswire/ - Rochester, NY, United States, 2010/05/28 - HubShout, LLC is a national search engine marketing (SEM) firm that has specialized in search engine optimization (SEO) and pay-per-click (PPC) advertising for direct clients. HubShout has developed a proprietary software platform.

HubShout, LLC is a national search engine marketing (SEM) firm that has specialized in search engine optimization (SEO) and pay-per-click (PPC) advertising for direct clients. HubShout has developed a proprietary software platform for consolidated management of SEO and PPC. Built initially for internal use, in 2009 HubShout ran a pilot SEO reseller program for select web design companies who wanted to outsource SEO. The program was designed as a private label SEO approach so that the web design company could maintain the client relationship, keeping the outsourced SEO fulfillment in the back-office. The normal drawback associated with a white label SEO strategy is lack of accountability of the fulfillment team. HubShout overcame this by making the workflow completely transparent through their proprietary technology platform.

The 2009 pilot to outsource SEO for select web design companies was a strong success. The members of the SEO reseller pilot reported happy customers as their rankings improved in the search engines. Furthermore, the costs of outsourcing SEO were significantly lower than trying to build a solid search engine optimization capability in house. In many cases, building a great SEO product was not possible as the core competencies didn't exist. Many agency and web design executives underestimate what is involved in a high quality search engine optimization campaign. HubShout stresses white hat tactics as well as technology tools to assist in the workflow process surrounding search engine marketing. While many low-quality search engine optimization products utilize mass-produced link-building approaches, HubShout believes that quality is stronger than quantity when Google is concerned. Several studies have demonstrated mathematically that following the Google guidelines (original content, highly engaging material, relevant linking, thinking of the end-user experience, etc) actually produces the best SEO results.

HubShout (hubshout.com) is announcing the official launch of the SEO reseller program to outsource SEO for agencies and web design companies. The pilot was a strong success and led to many technology and product enhancements. Now that the program is officially open, new firms looking to outsource SEO can do so with the confidence that HubShout offers a strong program that has been well-tested. Fear remains a significant barrier for many firms trying to outsource SEO and HubShout believes that their proprietary technology platform, their emphasis on transparency and accountability, and long track-record of positive results using white hat SEO eliminate these concerns. For more information on how to outsource SEO, or specifics on their SEO reseller program, please visit HubShout.com or contact HubShout directly.

Written by / Agency / Source: HubShout, LLC

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