NewswireTODAY - /newswire/ - Sydney, Australia, 2010/05/25 - Emerging as the industry’s most compelling global location-based mobile ad network, NAVTEQ’s LocationPoint™ is a new channel for advertisers, new revenue stream for location-based services.

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced the Australian launch of NAVTEQ LocationPoint Advertising, a new location-intelligent mobile advertising service. NAVTEQ LocationPoint offers location aware applications and devices a turnkey approach for subsidizing high value content services, while enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions.

LocationPoint is poised to make its Australian debut via Yapp Mobile, Australia’s newest navigation application for the iPhone® mobile digital device. The newly-launched app is already emerging one of the most popular downloaded navigation products on Apple’s iTunes® store and will include LocationPoint™ in the coming months. With the integration of NAVTEQ’s LocationPoint™ Advertising service, Mocal will become one of the first mobile applications in Australia to deliver location-intelligent ads and special offers to consumers.

NAVTEQ LocationPoint leverages NAVTEQ data including the most widely used map for navigation which consumers around the world depend on 100 million times every day. The services pinpoints where consumers are, delivers special offers for nearby points of purchase, and guides them to the merchant’s doorstep. What makes LocationPoint™ unique is the service’s built-in calls to action such as “click to map” or “click to navigate” which guide consumers to advertised locations and drive store traffic.

NAVTEQ LocationPoint is platform independent and can be utilized with any connected portable navigation device or mobile phone application to deliver highly targeted, relevant and actionable advertising to end users. NAVTEQ LocationPoint advertising units provide rich ad creative including calls to action like click to search, click to call, click to navigate and click to coupon. NAVTEQ LocationPoint also supports delivery of mobile coupons within an ad campaign, bringing a unique value to the consumer audience.

“The launch in Australia is extremely exciting for us as it debuts LocationPoint’s reach to this very important marketplace” said Chris Rothey, Vice President NAVTEQ Media Solutions. “It underscores our mission to assemble a global mobile ad network that is uniquely and compellingly location intelligent.”

For more information on LocationPoint™ Advertising services, go to navteqmedia.com/.

About NAVTEQ
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,700 employees located in 204 offices in 46 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved. Other trademarks are the property of their respective owners.

Agency / Source: NAVTEQ North America, LLC

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