From the boardroom to the classroom; from the catwalk to the sidewalk, women around the world are making the decision to free themselves from ‘the creamy crack’; transitioning from chemical relaxers to confidently embrace their naturally kinky, curly, wavy or multi-textural hair. With this mass exodus, these fashion, style and beauty-conscious natural hair fashionistas are no longer satisfied with the numerous ‘home-grown’ products that feature great natural and organic ingredients but lack style, sophistication, and the technology to get long-lasting results and maximum styling versatility for their natural and transitioning hair.
To address this emerging market, Entwine Couture Beauty, LLC, a minority and woman-owned manufacturer, distributor and marketer of premier hair, skin and body care products; partnered with The Concept>Engineers, INC, a Chicago based, full-service strategic marketing, business and product development firm (theconceptengineers.com) proudly introduces the first, salon-inspired, haute-couture approach to natural and transitioning hair care and styling with the debut of Entwine™ Naturalle Coiffure Collezioni.
“After nearly three years of product development, testing and consumer research, I am excited finally to launch Entwine,” stated Adrienne Carthon, professor of Women’s Studies & African-American Literature, natural hair stylist and president of Entwine Couture Beauty, LLC. “I created Entwine because I wanted to see products on the shelves that reflected me and performed well. When I went natural in the early 1990s, there were very few hair care and styling options for women choosing to wear their hair naturally. Among the many conditioners, gels, pomades, and moisturizers, with natural ingredients or with man-made technology, many would work fairly well for twist styling for a while, but most didn’t work as well to support the broad range of styles I enjoyed creating for myself and my clients.”
“I knew there had to be a way to marry the high-performance benefits provided by using modern technology with the holistic benefits of natural ingredients to provide limitless and lasting styling options. In addition, I wanted to redefine what it means to be natural. I hate confinement. Natural hair is not always an overt political statement. People need to know that it can actually be a choice for high style and fashion. We seek to bring the market out of the ‘dark-ages’ and emerge into the ‘Naturalle-Couture’. I am pleased to present a chic, fashionable, highly functional brand of styling products for the high maintenance, high-powered woman whose hair is an asset, not a burden, and a reflection of her inner light that burns powerfully from within. I give you…Entwine™,” continued Professor Carthon.
Entwine™ is the premiere line of salon-inspired, ultra-quality hair care and styling alternatives that brings a haute-couture approach to natural and transitioning hair care and styling. This designer collection features custom-made and artfully crafted formulas blended with rich exotic butters, pristine natural oils and luxurious conditioners that are finessed with ‘real-world’ holistic technology to enhance the healthy, beauty, and manageability of natural or transitioning hair.
The Naturalle Coiffure Collezioni consists of:
• “The Manipulator” Crème Jellé Styler- The Ultimate Natural Hair Style-, A flexible, re-definable styling crème-gel used to create long-lasting natural styles with no heavy build-up, flaking or hardness.
o Use to flat twist, two-strand twist, braid, wash-n-go, fingerstyle, flat iron or quick-sets
• “Indulgently Luxe” Exotique Butter Crème Hydrator- a daily moisturizing and conditioning crème featuring a custom Balsamic Butter-Oyl Blend™ of natural butters and oils with luxurious conditioner that hydrates and softens the driest natural hair.
o Apply prior to blow-drying hair to protect and moisturize or use to soften and moisturize all natural hair textures, twist outs, braid styles.
• “On the Edge” Crème De La Mold- A powerful holding and molding mud featuring Micro-Fibrous Holding Technology that provides long-lasting smoothing, molding and holding power with no flaking, tackiness or excessive buildup on natural, transitioning and loc’ed hair.
o Use to hold edges, smooth the nape of the neck or to mold the hair. Also use for loc formation and maintenance.
• “Total Perfection” Moroccan Argan Oil- 100% Raw and Vegan, this rare, organically grown oil provides ultra-hydration, true protection and sensual shine to the hair, skin and nails.
“Finding a balance between moisture, shine, and style preservation was tough. I wanted women to be able to go from a wet and coily style to a twist out or two-strand twists without having to use ten different products. I also wanted a product that would allow our “naturalistas” to be able to press or flat-iron their hair to a silky-smooth finish without frying and sizzling their hair to death. We achieved that and more with ‘The Manipulator’-The Ultimate Natural Hair Styler. Each of the products works exceptionally individually or as a collective to give natural hair maximum styling options with long-lasting results,” concluded Professor Carthon.
Entwine™ Naturalle Coiffure Collezioni will be available in limited distribution beginning June 2010 at exclusive salons, boutiques and can be purchased online at EntwineCouture.com; or by phone at +1.888-700.0108.
About Entwine Couture Beauty, LLC (E.C.B.)
Entwine Couture Beauty, LLC (entwinecouture.com) is a woman and minority owned, multi-national marketer and distributor of exclusive hair, skin and body care products for women of African descent. Headquartered in Chicago, Illinois, E.C.B. continues to be an up and coming pioneer, working side by side with natural hair salons, hairstylists, and their customers, providing innovative products and ongoing education to help address the ever-changing styling and hair care needs of women with kinky, curly, wavy, coarse, multi-textural and transitioning hair and beauty needs worldwide.
Contact: Shavonne Reed, Director of Media Relations
P: 770-289-8977 / E: shavonne.reed[.]entwinecouture.com.