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Michelle O’Connor Appointed to Virginia Tech’s CITSIE Advisory Board - CMR Institute's Senior Vice President named to Board
Michelle O’Connor Appointed to Virginia Tech’s CITSIE Advisory Board


NewswireToday - /newswire/ - Roanoke, VA, United States, 2010/05/06 - CMR Institute's Senior Vice President named to Board.

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Michelle O’Connor, Senior Vice President of Learning Strategy and Innovation for CMR Institute, the leading independent, not-for-profit provider of non-branded biopharmaceutical education, has been appointed to The Center for Instructional Technology Solutions in Industry and Education (CITSIE) advisory board at Virginia Tech.

CITSIE is a research and development center focused on providing instructional technology research and outreach in cooperation with primary and higher educational institutions, community health settings, government agencies, and the private sector. CITSIE focuses on the design, development, and evaluation of learning experiences; distance learning; health promotion; the preparation of instructional technology professionals; and innovations in technology.

“Our CITSIE Fellows have worked closely with Michelle over the last decade, and I know that she will make significant contributions as a member of our advisory board,” said John Burton, director of CITSIE. “Throughout her career at CMR Institute, Michelle has led the development of educational content and learning tools for the biopharmaceutical industry that is both innovative and responsive to the challenges in today’s evolving healthcare environment.”

A graduate of Virginia Tech, O’Connor brings more than 17 years of experience in health and biopharmaceutical education to her advisory role. In her current position at CMR Institute, O’Connor is responsible for the innovation and development of product strategies to help organizations improve learning outcomes in areas critical to optimal patient care. Through a project spearheaded by O’Connor, CITSIE worked with CMR Institute to implement a flexible distance education curriculum to assist healthcare organizations and sales professionals stay current on critical industry-related advancements and continuously demonstrate value in the healthcare continuum.

“CMR Institute is continually seeking new ways to better serve the healthcare industry and leverage technology to improve our educational offerings,” said O’Connor. “I am honored to serve on this board and gain insight on learning trends and technology advancements in other industries.”

Prior to becoming Senior Vice President of Learning Strategy and Innovation, O’Connor served in various curriculum-focused roles at CMR Institute, including Vice President for Learning and Curriculum Development. Her work is published in both training publications and pharmaceutical industry journals, and she is a frequent participant and facilitator in panels and workshops at various education-focused venues.

CMR Institute ( is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response for a need to increase therapeutic knowledge through scientific education, CMR Institute offers professional development and ongoing continuing education for representatives, managers, and other professionals. Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare.

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Michelle O’Connor Appointed to Virginia Tech’s CITSIE Advisory Board

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