Universum USA announced today the results of its annual employer image survey, also known as IDEAL Employer Survey. Google is perceived as being an IDEAL Employer at 14.76%, along with Walt Disney Company and FBI, who increased from #5 to #3 on this year’s survey. Based on the frequency of being selected as an IDEAL employer, Universum produces an IDEAL employer ranking, dubbed the Universum Top 100. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.
Tracy Lynn Drye, Senior Vice President of Employer Branding at Universum commented on this year’s rankings, “In 2010 students identified IDEAL employers that exemplified the essence of their employer brand through their commitment to strategic attraction, recruitment and development of top talent while providing job security within their organization”.
The first 10 ideal employers, segmented by their main field of study are:
Business: 1. Google, 2. Ernst & Young, 3. PricewaterhouseCoopers, LLP, 4. Deloitte, 5. Walt Disney Company, 6. KPMG LLP, 7. J.P. Morgan, 8. Apple Computer, 9. Goldman Sachs, 10. Nike
Engineering: 1. NASA, 2. Lockheed Martin Corporation, 3. Google, 4. Boeing, 5.General Electric, 6. Microsoft, 7. U.S. Department of Energy, 8. BMW,9. Exxon Mobil Corporation, 10. Apple Computer
IT: 1.Google, 2. Microsoft, 3. Apple Computer, 4. IBM, 5.Cisco Systems, 6. Intel, 7. FBI, 8. Electronic Arts,9. Sony, 10. NASA
If you’d like more information on this topic, or to schedule an interview, contact Kristina Matthews. E: Kristina.Matthews[.]universumusa.com T: 215-546-4900 x312
About the Universum Top 100 Ideal Employer Rankings – Country Edition
The results are based on the answers of 56,900 number of students, studying for degrees in Business, Engineering, IT, Humanities, Liberal Arts, Education and Natural Sciences, and 163,246 number of individual employer evaluations. Each respondent is presented with a list of 214 national and international employers, nominated by the target group through an independent and structured nomination and assessment process, which prevents companies unfairly influencing their position. Respondents acknowledge those companies they would consider working for. Of the companies selected as ‘considered employers’, the respondents then select their five ‘Ideal Employers’. The rankings, dubbed the Universum Top 100, measure the level of employer attractiveness of companies or organization on the recruitment market.
Universum (universumglobal.com) is an international company which specializes in the field of employer branding*. Founded in 1988, its goal was to improve communication between students and the employers who want to recruit them. Today, Universum’s mission is to help employers excel in recruitment and retention by ensuring improvements to their employer brand. Universum delivers a full range of services in research, strategic consulting and communication solutions that enable employers to better understand, attract and retain current and future ideal employees. Universum is a trusted partner to 1,200 clients, including many Fortune 500 companies, and co-operates with 1,500 universities worldwide to conduct research on the career and employer preferences of top talent. Last year, Universum surveyed 300,000 students and 80,000 professionals worldwide.
*Employer branding is the strategy companies use to appeal to desired current and future ideal talent.