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Napa, CA, United States, 2010/05/03 - Patricia Butler has been appointed President of ArtistWorks, Inc. to oversee all company operations.
ArtistWorks, Inc. (AWI). ArtistWorks, Inc. today announced the appointment of Patricia Butler to the role of President. In her new role Butler will manage all operations of ArtistWorks headquartered in Napa California. Butler is one of the co-founders of ArtistWorks and most recently held the title of CFO. The announcement was made during a company-wide meeting by David Butler, ArtistWorks CEO. The appointment is effective immediately.
“Patricia’s vital role in ArtistWorks’ early successes cannot be overstated,” said David Butler, co-founder and CFO of ArtistWorks. “Her new appointment as president recognizes her contribution and well-positions ArtistWorks for the coming expansionary period.”
In addition to retaining her CFO duties, as President, Butler will assume new responsibilities including oversight of marketing, creative, and tech/development. She will also take daily lead of the senior management teams in preparation for expansion.
This new designation allows ArtistWorks’ CEO to focus on corporate strategy and business growth as well as adding virtuoso musicians to an already impressive roster. ArtistWorks, Inc. (ArtistWorks.com) currently has seven virtuoso musicians who utilize AWI’s proprietary online learning platform to teach by exchanging videos with students on their sites. Mr. Butler will continue to deepen the company’s proprietary video exchange technology platform, a combination of high-resolution video, leading-edge social media tools and the Internet’s interactive capabilities, across a greater spectrum of instruments and genres as well as other appropriate applications of the platform.
About Patricia Butler
Born and raised in DuBois, Pennsylvania, Patricia earned a Bachelor in Finance from Pennsylvania State University in 1983. Working in the investment management field, Patricia rose to Assistant VP of Private Client Services at Merrill Lynch, a position she held until 1996. Patricia created the ArtistWorks business model and has been responsible for all financial aspects of ArtistWorks instructional websites. Patricia's achievements today also include her accomplishments in the area of wine studies and viticulture. She recently received her Diploma with Merit from the Wine & Spirits Education Trust in London and is now enrolled in her second year of the prestigious Institute of Masters of Wine. She is a Cabernet Franc grower and winemaker in Napa California.
The ArtistWorks online visual education format allows virtuoso musicians to “Teach the World” by presenting their full method, technique or curriculum in HD video to subscribing students of their sites. Simple webcams are used by the students to submit videos to the Artist through the site, for critique and guidance if they want personalized instruction. The Artists manage the video flow by using the Video Management System created and owned by ArtistWorks, Inc. (patent pending). Regardless of whether or not students participate in exchanging videos with the Artist, these “video-exchanges” are posted for all subscribing students to learn from. This groundbreaking use of video-exchange for the instruction of musical instruments has been implemented at Jimmy Bruno Guitar Institute, the Qbert Skratch University, Andreas Oberg Guitar Universe, Peery Piano Online, Tony Trischka School of Banjo, Howard Levy Harmonica School, and the new Martin Taylor Guitar Academy.