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nascar, the Italian web agency directed by Marco Realfonzo online, enters through the front door among the providers of the international brand, unquestioned reference point in the extreme luxury world.
After an international pitch, joined by some of the most important European communication agencies, Maybach chose nascar to renew its whole online corporate presence.
The design concept and the interactive communication proposed for the new corporate website have been truly important in this choice, with wide attention to multimedia contents: great importance has been dedicated to videos and images, dynamic, strong and elegant at the same time, intended to evoke the feeling of driving a Maybach. Graphic design supports communication, and the navigation is conceived to be innovative and user-friendly.
“The brand Maybach – says Sergio Esposito, Creative Director of the web agency – is everywhere synonymous of exclusivity and perfection. It is a great satisfaction to work with people moved by quality, passion and care for the detail to reach success. It has not been simple, but the common love for quality and attention in realizing projects aimed to satisfy the clients, has been the main reason why Maybach chose nascar among all the agencies participating to the pitch”.
The project, conceived by nascar and coordinated by Triboo SpA – internet company which owns significant stocks of nascar since January 2010 – is complete and ambitious, involving the realization of the new site with the full management and editing of the contents, a SEO campaign and all the activities involved, the cms platform realization and further editorial projects, aimed to constitute a strong online corporate presence, coherent with the brand values.
A long run and global project, aimed to consolidate, also in the internet, the brand Maybach as an unquestioned leader in high-end luxury world, and a reference point for the people living the luxury lifestyle.
“It is a great honor for nascar, an independent web agency that participated to the pitch as an outsider – says Marco Realfonzo – The project for Maybach is a complete and international one, and its worldwide management is devolved upon nascar’s competences and skills, gained through the years working with famous brands such as Ferrari, Fay, Tod’s and Maserati”.
The first step of this project will be the realization of a mini-website dedicated to the facelift of the precious models produced by the luxury car manufacturer, that will be online for the opening of the Beijing motor show at maybach-manufaktur.com/.
About nascar
Born in 2007, nascar (nascar.it) is a web agency with headquarter in Milan; more than 20 highly qualified professionals are part of nascar’s team, each one with different experiences and skills, but all with a great passion for the internet and digital communication world. nascar offers to its clients, that are Italian and foreign mid-sized and big firms belonging to different fields, consulting services on online communication, from the definition of a digital identity to the web site planning in all its components, from the interaction design to the development of secure and reliable CMS platforms. Our digital communication projects are based on a thorough work method that mixes up attention to communication with modern and appealing graphic solutions and with the highest criteria of usability and accessibility, in order to make the user experience easy, intuitive and, at the same time, interactive, funny and emotional.
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mtroise[.]nascar.it 
