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London, United Kingdom, 2010/04/22 - Kenexa's latest WorkTrends study highlights that CSR and environmentally-friendly business practices have a significant influence on employee engagement and the bottom line, yet only 40% of UK employees report working for a responsible organisation.
A study by the Kenexa Research Institute (KRI), a division of Kenexa, suggests that an organisation’s participation in corporate responsibility and environmentally-friendly business practices has a significant influence on employee engagement and business outcomes. Timed to coincide with Earth Day 2010, the study is based on a survey of 1,000 employees.
An organisation is considered to have a strong corporate responsibility climate if it makes business choices that support environmental responsibility, its actions demonstrate a genuine commitment to corporate responsibility and it contributes to the communities where employees live and work. According to the research, two out of five UK employees claim to work for such an organisation.
Kenexa’s research shows that working for an organisation whose employees positively view corporate responsibility efforts has a significant, favourable impact on how they rate their pride in the organisation, their overall satisfaction and their willingness to recommend it as a place to work. Furthermore, employees with favourable opinions of their organisation’s corporate responsibility activities are more likely to state an intention to stay.
“Our research clearly indicates that organisations operating with a strong corporate responsibility climate have more engaged, confident and customer-oriented employees,” said Anne Herman, research consultant at the Kenexa Research Institute. “It will be of great interest to senior leaders, however, that our results also indicate that those organisations who implement corporate responsibility efforts outperform those that do not, on important financial metrics such as diluted earnings per share.”
The research shows that employees in today’s job market still care about their organisation’s values and reputation. Previous research has shown that corporate responsibility plays an important role in attracting interested candidates.
“Corporate responsibility activities increase the overall job satisfaction of employees, particularly those in upper and middle management roles,” said Anne Herman. “Having a strong corporate responsibility climate can play a key part in helping organisations achieve their retention targets.”
Background notes: Now in its 40th year, Earth Day (22 April 2010) is celebrated worldwide through events promoting awareness of environmental issues.
The Kenexa Research Institute study is based on the analysis of data drawn from a representative sample of workers surveyed through WorkTrends, KRI’s 2010 annual survey of worker opinions.
Kenexa® (kenexa.com) provides business solutions for human resources. It helps global organisations to multiply business success by identifying the best individuals for every job and fostering optimal work environments for every organisation. For more than 20 years, Kenexa has studied human behaviour and team dynamics in the workplace, and has developed the software solutions, business processes and expert consulting that help organisations impact positive business outcomes through HR. Kenexa is the only company that offers a comprehensive suite of unified products and services that support the entire employee lifecycle from pre-hire to exit.