Just last week, Tri Tip Grill fired up California’s ranch-born legacy in New York City’s iconic 30 Rockefeller Plaza, bringing steakhouse quality preparations and the freshest ingredients to the quick service scene. The concept - from the creators of the Buckhorn Grill - is born in the spirit of the Friday Night Chef’s Market in Napa, California where food aficionados, local farmers, artists and wine makers converged in the spirit of living well. The opening of Tri Tip Grill marks tri tip beef’s most official debut outside the west, where it is a well-loved tradition. Not only will Tri Tip Grill offer signature tri tip sandwiches and platters, but a full menu of chef recipe salads, fresh salmon, grilled chicken, juicy burgers and stand-out sides - all priced under $10.
“The success of the Buckhorn Grill and its delicious food, stellar customer service and inviting atmosphere is something that people in California have come to love,” explains founder Dave Kassling. “With Tri Tip Grill, we’re bringing that same community spirit and tri tip tradition to the big city. We’re raising the bar when it comes to Manhattan’s quick service dining.”
Dubbed “the steak worth the hunt,” by New York Times food columnist, Mark Bittman, tri tip is the triangular-shaped sirloin cut - unique for its tenderness, strong marbleization and limited availability on the East Coast. The culinary process that gives Tri Tip Grill’s beef its claim to fame, has been twenty-years in the making. After a 21-day aging process and savory rub recipe, the beef is charred over a roaring wood fire and finished in a wood-smoke oven to a perfect medium-rare. The result is incredibly juicy and flavorful: tri tip at its finest. In addition to the refined preparation techniques, Tri Tip Grill’s taste is a result of using only top ingredients. 100% of the beef on the menu comes from Certified Angus Beef®, the All-American brand renowned for its demanding expectations for quality, consistency and integrity.
Tri Tip Grill’s debut location at Rockefeller Center reflects the brand’s philosophy of “coming together” and historical legacy through one of Manhattan’s most prominent urban hubs. Developed by award-winning architectural and hospitality design firm, Bitton Design Group with the creative direction of Tri Tip Grill founder, Dave Kassling, the 1400 square-foot space is a contemporary spin on true ranch style, including dark wood accents, exposed vintage brick, Douglas Fir paneling, rough-sawn beams, natural slate flooring and black and white photographs. “Our goal was to create a relaxed, rustic feel with a clean, modern taste,” Kassling notes. “Here, customers can find the convenience of quick service - with the comforts of home.” One of the most significant features of the design is the kitchen’s central char-roasting station, which spotlights the Tri Tip Grill’s legendary, five-step cooking process, transforming the space into a stage for fresh, top-quality ingredients and a friendly, engaging staff. “The final design seamlessly blends the signature attributes of our brand,” Kassling enthuses. “Tri Tip Grill’s premiere venue captures the spirit of the Central Coast - and the energy of New York City!”
About Tri Tip Grill
Tri Tip Grill (tritipgrill.com) offers steakhouse quality fare in a quick service atmosphere. Developed by the creators of the acclaimed Buckhorn Grill, Tri Tip Grill unites culinary legacy with a 'fast' and 'fresh' philosophy. The concept, rooted in the California Chef's Market's spirit of 'living well,' invites guests to experience the freshest ingredients and top-quality cuts at an affordable price. Tri Tip Grill is located inside New York City's iconic Rockefeller Center (concourse, 30 Rockefeller Plaza).
About Certified Angus Beef® brand
Founded in 1978 by Angus producers, this is the only brand owned by the American Angus Association® and its more than 30,000 rancher members. An industry leader and world renowned for quality, the brand is enjoyed for its flavor, tenderness and juiciness and is offered at more than 13,500 businesses in 46 countries. Known for its exceptional quality and generous marbling, the Certified Angus Beef® brand (certifiedangusbeef.com) has 10 strict scientific standards that ensure each bite is full of mouthwatering flavor, tenderness and juiciness. The brand is a cut above USDA Prime, Choice and Select, with less than 8% of beef achieving the brand’s benchmark standards.
About Tishman Speyer
Tishman Speyer (tritipgrill.com) is the co-owner and manager of Rockefeller Center, the world-famous real estate, shopping and dining complex in the heart of midtown Manhattan. Rockefeller Center is the site of numerous public exhibits and events, including large-scale installations of public art by world-renowned artists including Takashi Murakami, Jeff Koons and Jonathan Borofsky. Tishman Speyer has earned a worldwide reputation for innovative utilization of public art in its signature commercial properties, which include Rockefeller Center and Chrysler Center. Tishman Speyer is committed to the preservation and restoration of Rockefeller Center and recently refurbished and reopened the historic Top of the Rock Observation Deck at Rockefeller Center, making it one of New York’s top attractions. Each day an estimated 350,000 people visit the Rockefeller Plaza complex, which during the holidays is home to the most famous Christmas Tree in the world.