Rock and Retail, LLC (a.k.a. Rock 'n Retail, LLC) has been providing Music Marketing Services for CDs since 1991. When the landscape of the Music Industry started to drastically shift, their business of marketing CDs was experiencing a significant slowdown; thus the birth of the 5 year old division, Web and Retail (a.k.a. Web 'n Retail).
"We had to come up with new online and viral services we could offer that maintained the end result we had come to be known for -marketing the selling of music. It was trial by fire in the beginning. Words like "blogging" and "SEO" were completely foreign to me. Luckily, we employed a young staff who were very web savvy. I soaked up all their knowledge and put my music marketing capabilities on top. By trial and error, and by refining and defining, Web and Retail now offers a variety of successful low cost/high impact online and viral Marketing/PR campaigns as well as exposure campaigns at lifestyle locations and SEO (Search Engine Optimization). Rock and Retail continues to market CD's to brick and mortar retail -although not as frequently as before" states CEO, Gale Rosenberg.
Having marketed over 150 Domestic releases for Major and Independent Labels, Web and Retail now handles Independent Artists Internationally, as well. They also provide their services for products and services in other industries such as Micro-Breweries, Wineries, Concert Promoters, DVD Documentaries and Movies, iPhone Apps, Product Manufacturers, Clothing Lines, Motivational Speakers and Event marketing.
Since the start of 2010, their Client list has included: SonyMusic Independent Network (SIN), Blackheart Records (Joan Jett), Stevie Wonder (via Fortress Marketing), Saint Jaimz (Indie Artist), Jett Edwards (WMGW Distribution), Stars of America Concert Tour (Chenoa Records), "Becoming Barack" (Little Dizzy Home Video), Loggins & Messina Tour (Outback Concerts), Bill Champlin (DreammakersMusic), Amathus Music (50 Techno Club Tracks, Vol. 3), Starfaces iPad App (3-Dragons Entertainment) and more.
Web and Retail (webnretail.net) will shortly be announcing several strategic alliances including one with WhoTune, an Independent Artist Resources web community based in Australia and another, a long term agreement for a band made up of high profile Actors/Actresses who perform for charity.
The Company's CEO has also been added to the prominent list of speakers at Loyola Marymount University's Music Business class, where she lectures on Social Media Marketing.