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London, United Kingdom, 2010/03/30 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report.
The databook report “Beer, Cider and FABs in Italy to 2013 Databook” provides key data and information on the beer, cider and FABs market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
According to the 117 page report, the market for beer, cider and FABs in Italy increased at a compound annual growth rate of 2.1% between 2003 and 2008.The beer category led the beer, cider and FABs market in Italy, accounting for a share of 97.3%. Leading players in Italian beer, cider and FABs market include Heineken N.V., SABMiller and Anheuser-Busch InBev.
Alcohol sales growth is suffering from the affects of the global downturn, but longer term trends such as moderation for health or expenditure reasons are well established threats. The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline.
Health is one of the most significant trends influencing CPG brands in the present. Although not always an obvious fit, the beer industry is now learning to adapt and meet consumers' health concerns and wellness needs with products that are credibly perceived as better for consumers than standard products.
Price and value-for-money are growing as influencing factors in what drinkers consume, where they consume and in what volume. The negative economic backdrop has clearly been a major motivator in this, and has further favoured the off-trade over the on-trade.
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