AlphaBird Corporation today announced that it was selected by ad:tech’s Advisory Board to showcase at ad:tech “Innovation Alley”, a dedicated exhibition zone showcasing start-up companies with bleeding edge technology. AlphaBird will be showcasing their video audience guarantee service on the exhibition floor inside Innovation Alley on April 20th and 21st at San Francisco’s Moscone Center North.
Alphabird specializes in the distribution of long-form (60 seconds +) branded entertainment. Unlike traditional ad networks that simply distribute video content in ad banners, Alphabird works with targeted publishers and application developers to place content editorially in-page. AlphaBird guarantees delivery of any video to any desired audience on a performance basis. The AlphaBird service offering attempts to solve one of the biggest problems in online video today: how to guarantee an audience for video content that dramatically surpasses in-house viral syndication efforts. AlphaBird offers two primary services: 1) audience guarantees for video assets on a performance basis, and 2) acting as a packaging agent for video production companies in search of advertising sponsorship by guaranteeing an audience in syndication.
AlphaBird (alphabird.com) enables video content producers to engage a guaranteed target audience with their video through a transparent network of website publishers, social networks, mobile devices, and digital out-of-home devices. In short, AB guarantees delivery of any video to any desired audience on a performance basis. AlphaBird was founded and is managed by online video industry veterans from ValueClick (NASDAQ: VCLK), InfoSpace (NASDAQ: INSP), and Sony (NYSE: SNE). The AlphaBird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. (NYSE: PSO) in 1994 for $462 million.