NewswireTODAY - /newswire/ - Desford, Leicestershire, United Kingdom, 2010/03/24 - Collective Minds and Retail design agency Sheridan & Co. launched their first pop-up event in their new London office called insight. Insight is an experimental retail space in London for pop-up shops, product launches, trials and other innovations - Coll.

Collective Minds sister catering business Stones Events dramatically transformed Lumbers jewellers into an elegant restaurant for three nights of fine dining and performances by X Factor finalist Ruth Lorenzo.

After chauffeured guests arrived on the red carpet at Market Street, they were greeted with champagne and canapés in Lumbers’ upstairs fine diamond showroom. After dining downstairs in the transformed jewellery shop, they were serenaded by Ruth Lorenzo from the Lumbers balcony.

The transformation of the Market Street jeweller was repeated three times on three consecutive nights, with the shop reinstated in the early hours before being made back into a classy restaurant each night. Jewellery display cabinets were moved out and restaurant tables and chairs brought in.

Lumbers managing director Dominic Gomersall said: “We created the most exclusive restaurant. With just 240 guests treated to a fantastic dinner and an amazing performance by Ruth Lorenzo, this was simply the hottest ticket in town for a unique Christmas dining experience.”

One guest, Michael Sheridan, the chief executive of retail design business sheridanandco.com, said: “It was a truly amazing evening. The food was impeccable, and the whole Lumbers experience was second to none. The attention to detail and the thought that had gone into making sure customers were feeling special was exemplary.”

Dominic paid tribute to the Lumbers staff and Stones Events for making the impossible happen each night: “Everyone played their part magnificently. It was a mammoth job and they did it three times over. Through it all we managed to keep trading each day as a jeweller; a marvellous achievement.”

Stones Events managing director Tom Goodwin said: “Creating the restaurant in Lumbers was an ambitious challenge, but between us we well and truly nailed it. ‘Pop-up’ restaurants are a big thing in London. It was amazing to create such a restaurant in the fantastic setting of Lumbers.”

The evenings also featured an X Factor style film about Lumbers’ Celebrity Row – the Leicestershire team attempting the first ever row from John O’Groats to Land’s End is aiming to raise £150,000 for charity in 2010. To find out more, including how to sponsor, go online to celebrityrow.co.uk/.

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