This week, for the first time, RussianParent.com is launching a multicultural online parenting magazine in English and Russian languages. The magazine caters to the ever-growing population of bilingual Russian immigrants and residents in the US, as well as the Russian-speaking audience worldwide, mostly in Russia, Eastern Europe and Central Asia. The Russian-speaking community in the US now stands at more than 7 million population, according to a variety of marketing and advertising, and the number of Russian speakers worldwide is estimated at 165 million. The magazine covers parenting issues of interest to a US audience, and also topics in Russian culture parenting that are relevant to our readers, joining the ranks of the online parenting and mommy blogging community with insights from a multicultural perspective.
RussianParent.com covers topics from conception and pre-natal care to teenagers and older children. It focuses particularly on educational issues, behaviour, nutrition, as well as other topics relevant to a bilingual or immigrant audience that desires to provide the best possible opportunities for their children. Recent articles focus on hot topics such as navigating the public school system, fear of animals, the scientific basis behind the effect of birth order, and internet use by children. The site will be updated several times a week with new posts, videos, contests, polls, and interviews with experts, in both English and Russian.
RussianParent.com will act as a hub surrounded by a vibrant social community of parent contributors who take an active interest in their children’s development. Russian Parent is heavily committed to maintaining an active presence in Social Media - on all the main platforms, such as Facebook, Twitter, and YouTube - to engage with its readers, and make sure its message reaches its target audience. Russian Parent is intended not as a traditional, static magazine, but aims to build a community of like-minded parents and experts around it.
RussianParent.com occupies an enviable niche which positions it to work in partnership both with the Russian community in the US and abroad and mainstream advertisers looking to target a highly specific audience.
Svetlana Gershengorin: 646-338-4311