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Often we hear the phrase “timeless fashion” and this has several implied meanings and associations. Timeless fashion doesn’t usually conjure up ideas related to styling our pets, but there is a precedent for this concept and it is essentially an extension of what we would do for ourselves.
In today’s consumer consciousness many adhere to ‘what is good for me is good for my pet.’ This ideal is reflected in consumer products and purchasing behavior: organic, home cooked, vitamin enriched pet foods; frequent vet visits and annual checkups; and even specialized pet toothpaste and toothbrushes. The outdoor dog house is a rarity for most owners as dogs are more frequently considered members of the family – sharing the same spaces; bed, living room, kitchen. This has helped spur spending in the pet grooming industry. Doggie daycare keeps our pets in better shape than we are. It is no surprise that more pet boutiques are opening as owners are beginning to seriously stylize their pets.
Fashion Houses such as Louis Vuitton, sell dog carriers with their famous and timeless monogram pattern in coordination with their luggage and handbags. Gucci also has an assortment of pet products, including dog collars and leashes, with their classic brand logo. It’s fair to say people who purchase these products do so to separate them and their pets from the ordinary. In addition, when you purchase a luxury product it promises quality, exquisite materials, beautiful workmanship and unique design.
Luxury purchases are often associated with a sense of timelessness – they’re trend proof. Not only does cost limit accessibility but in many cases luxury brands offer limited editions. Often timeless fashion has an artisanal quality implying handcrafted, using traditional methods. The Aston Martin is a luxury auto that has a hand-built engine. The Bentley boasts a handcrafted interior and the Jaguar recently offered a limited edition.
I’m not proposing that Beasty Bling (beastybling.com) is the same in every facet as these companies, but it is cut from the same cloth, so to speak. Beasty Bling pet jewelry is in essence a cottage industry, where one of-a-kind pieces are handmade from quality materials and elements that are themselves timeless. Each handcrafted pet accessory can be composed of semi-precious stones, glass, ceramic and metal beads. Each is unique and not so trendy as to lose appeal or value. I believe Beasty Bling is helping pioneer quality and timeless pet fashion.
These luxury name brands, whether they are cars or handbags differentiate themselves by being somewhat rare and given careful and detailed attention. Materials are of the highest quality and are enduring. The Birkin bag you bought in 1984 is still the Birkin of today and has remained THE status symbol. Almost any piece you choose from the Beasty Bling collection will bring pleasure for a very long time.
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