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Bethesda, MD, United States, 2010/03/10 - Along with the name change, the company will have a dynamic new corporate identity and website to match, bringing its branding into alignment with GE's guidelines for wholly owned companies. NYSE: GE
"We are excited about the evolution of our brand," says Andrew Jordan, President and CEO of GE - Satellite. "It brings our company identity more in line with the overarching GE corporate look and feel, which is all about leadership and innovation. These are very much pillars that define our brand as well, so the transition makes perfect sense."
The US based operator is a leader in satellite communications across the Pacific region, delivering versatile, high bandwidth payload capability for a wide array of communications needs.
Mr. Jordan is quick to point out that the change will not affect operations in any way. "It is important to note that this will be a seamless process that will not impact the service we offer. Our clients can expect the exact same great customer service they’ve become accustomed to."
The new website, gesatellite.com, will go live on March 10, 2010 while the new GE - Satellite brand will make its industry tradeshow debut at SATELLITE 2010 from March 15th to 18th at the Gaylord National Resort & Convention Center in National Harbour, MD.
About GE - Satellite
GE - Satellite (gesatellite.com) is the only US based operator to provide international fixed satellite services. Leveraging the GE-23 satellite, we deliver superior service, exceptional media and data capacity, and flexible coverage for our clients in a wide variety of sectors across the entire Pacific region. Launched in 2005 and maintaining a fixed orbit high above the Marshall Islands at 172º East, the fully US owned GE-23 satellite carries a powerful payload, including six individual beams (5 Ku-band and 1 C-band) that provide continuous coverage of land, water and air from Perth, Australia in the West to Los Angeles, California in the East, and from Alaska in the North to New Zealand in the South — and virtually all points in between.