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Written by / Agency / Source: Makani Networks
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Makani Networks Forays into Mobile Advertising - The global market for mobile advertising is projected to grow more than US $10 billion in revenues by 2013
Makani Networks Forays into Mobile Advertising

 

NewswireToday - /newswire/ - San Francisco, CA, United States, 2010/03/03 - The global market for mobile advertising is projected to grow more than US $10 billion in revenues by 2013.

   
 
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Makani Networks, Inc., today announced plans for the development of a full spectrum of mobile marketing solutions, including display/banner advertising, textual, rich media, dynamic flash/video and custom programs through its Mobilizer mobile WAN optimization platform.

The Mobilizer platform currently offers mobile wireless operators and enterprises the best-in-class carrier-grade, commercial wireless infrastructure optimization solution offering optimized web browsing and video to their mobile subscribers.

The ad-serving technology to be incorporated into the Mobilizer platform targets the right audience with a proprietary mobile-specific dynamic targeting (or re-targeting) and ad serving scheme that maps behavior to discrete audience or contextual segments. In addition, the ad serving technology can track user behavior and inspect standard banner/textual ads from existing publishers, and, if required, dynamically replace these ads with user-specific or network-optimized ads for the particular benefit of a mobile end-user.

Advertisers or publishers can work either with in-house Makani AdsNetwork or with third-party vendors to develop ideas relevant to the brand as well as integrate measurement tools to gain a deep understanding of the campaign performance.

About Makani Networks

Makani Networks (makaninetwoks.com) offers high-performance, easy-to-use and technically innovative solutions for next generation wide-area networked data services. Makani Mobilizer™ appliances are deployed in the customer’s network for blazing-speed data access over a wide-range of access networks. Makani Enhancers™ are deployed for wide-area data acceleration and optimization. Founded in 2006, Makani Networks is headquartered in San Francisco USA.

 
 
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Makani Networks Forays into Mobile Advertising

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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Makani Networks securities in any jurisdiction including any other companies listed or named in this release.

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