Makani Networks, Inc., today announced plans for the development of a full spectrum of mobile marketing solutions, including display/banner advertising, textual, rich media, dynamic flash/video and custom programs through its Mobilizer mobile WAN optimization platform.
The Mobilizer platform currently offers mobile wireless operators and enterprises the best-in-class carrier-grade, commercial wireless infrastructure optimization solution offering optimized web browsing and video to their mobile subscribers.
The ad-serving technology to be incorporated into the Mobilizer platform targets the right audience with a proprietary mobile-specific dynamic targeting (or re-targeting) and ad serving scheme that maps behavior to discrete audience or contextual segments. In addition, the ad serving technology can track user behavior and inspect standard banner/textual ads from existing publishers, and, if required, dynamically replace these ads with user-specific or network-optimized ads for the particular benefit of a mobile end-user.
Advertisers or publishers can work either with in-house Makani AdsNetwork or with third-party vendors to develop ideas relevant to the brand as well as integrate measurement tools to gain a deep understanding of the campaign performance.
About Makani Networks
Makani Networks (makaninetwoks.com) offers high-performance, easy-to-use and technically innovative solutions for next generation wide-area networked data services. Makani Mobilizer™ appliances are deployed in the customer’s network for blazing-speed data access over a wide-range of access networks. Makani Enhancers™ are deployed for wide-area data acceleration and optimization. Founded in 2006, Makani Networks is headquartered in San Francisco USA.