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Blue Coat Introduces Professional Services Partner Program - New program enables partners to increase service attach rates and expand profit margins (Nasdaq: BCSI)
Blue Coat Introduces Professional Services Partner Program


NewswireToday - /newswire/ - Sunnyvale, CA, United States, 2010/03/03 - New program enables partners to increase service attach rates and expand profit margins (Nasdaq: BCSI).

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Blue Coat Systems, Inc. (Nasdaq: BCSI), the technology leader in Application Delivery Networking, today introduced the BlueTouch™ Professional Services Partner (BTPSP) Program, an advanced service offering that enables Blue Coat channel partners to increase their service attach rates and margins by delivering professional and consulting services. The BTPSP Program supplements the BlueTouch Support Partner Program by providing additional tools, certification and training to assist partners in developing strategic, consultative relationships with their customers.

The BTPSP Program is a two-level program that allows certified channel partners to provide a variety of professional services, including network design; installation and configuration of Blue Coat products; testing and migration from staging to production-ready environments; migration and upgrades; and management and monitoring. Additionally, certified partners can participate as subcontractors to Blue Coat in professional services engagements that it manages. The BTPSP Program is part of the Blue Coat Channel Advantage Program and is available to all Premium and Elite partners.

“As a certified BlueTouch Professional Services Partner, we have the technical expertise and access to Blue Coat’s knowledge to help our customers maximize the return on investment in their Application Delivery Networking infrastructure,” said Andrew Lev, group senior vice president marketing, alliances and channels at Integralis. “With this program, we are complementing our trusted advisor services with a valuable consultative approach that allows us to share our expertise and ensure our customers’ networks are optimized to best serve their business requirements.”

The BTPSP Program provides two levels of partner certifications: BlueTouch Professional Services Partner and Master BlueTouch Professional Services Partner. Additionally, the program offers individual certifications in the key Application Delivery Networking specializations of visibility, acceleration and security. Certified BlueTouch Professional Services Consultants must be certified in the acceleration specialization and at least one other. Certified BlueTouch Professional Services ADN Architects must be certified in all three specializations and have proven lab experience with Blue Coat products.

“With the new Professional Services Partner designation, Blue Coat has created an offering that enables partners to increase service attach rates and margins while building more strategic relationships with their customers,” said Jim Harold, vice president of worldwide channel sales at Blue Coat Systems. “Empowering our partners to sell and support Blue Coat deployments is the cornerstone of the Channel Advantage Program. By aligning our partner skills with customer requirements everyone wins.”

The Blue Coat Channel Advantage Program combines service offerings like the BTPSP Program with rewards, evaluation and network assessment programs, advanced training, lead generation campaigns, virtual marketing services, market development funds and other benefits to enable successful partner selling. By providing the right mix of tools throughout the entire sales cycle, the Blue Coat Channel Advantage Program helps its partners deliver better value to their customers.

About Blue Coat Systems
Blue Coat Systems ( is the technology leader in Application Delivery Networking. Blue Coat offers an Application Delivery Network Infrastructure that provides the visibility, acceleration and security required to optimize and secure the flow of information to any user, on any network, anywhere. This application intelligence enables enterprises to tightly align network investments with business requirements, speed decision making and secure business applications for long-term competitive advantage.

Forward Looking Statements:
The statements contained in this press release that are not purely historical are forward-looking statements, including statements regarding Blue Coat Systems’ expectations, beliefs, intentions or strategies regarding the future, and including statements regarding the capabilities and expected performance of Blue Coat Systems’ products. All forward-looking statements included in this press release are based upon information available to Blue Coat Systems as of the date hereof, and Blue Coat Systems assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to Blue Coat Systems’ business are set forth in the Securities and Exchange Commission reports filed by Blue Coat Systems, including but not limited to the risks described in the most recent reports on Form 10-K and Form 10-Q, particularly under the heading “Risk Factors.”

Blue Coat, BlueTouch and the Blue Coat logo are registered trademarks or trademarks of Blue Coat Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

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Blue Coat Introduces Professional Services Partner Program

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